Marketer for Sales Intelligence Startup

We have built a sales intelligence platform for industrial distributors that turns ERP transaction data into a statistically derived ideal customer profile and a ranked list of lookalike prospect companies. We are at the launch stage and need a marketing partner who can help us build brand recognition in the industrial distribution space and generate a consistent flow of inbound leads from the right decision-makers: Presidents, CEOs, and VPs of Sales at key manufacturing segments. We are looking for a partner who will own the marketing function alongside the founders and grow with the business. What You Will Own LinkedIn Content and Brand Building -Write and publish two to three LinkedIn posts per week in the founder's voice, targeting VP of Sales and President-level buyers at manufacturers -Build a content calendar that establishes our platform as an authority on data-driven sales targeting in the industrial space -Grow the company's LinkedIn following among decision-makers who match the company's ICP -Engage meaningfully with comments and relevant conversations in the industrial sales space Inbound Lead Generation -Design and execute a strategy to convert LinkedIn content engagement into booked discovery calls -Build and manage a lead magnet or free resource that attracts inbound interest from the right buyers -Track which content drives the most engagement from target accounts and double down on what works -Set up and manage a simple email nurture sequence for inbound leads who are not yet ready to book a call Outbound Support -Help write personalized outreach sequences for email and LinkedIn targeting our ICP Work with ChatGPT, Apollo.io, and LinkedIn Sales Navigator to support the outbound motion -Write messaging that speaks directly to the pain of industrial sales teams, such as gut-feel targeting, missed quota, reps calling on the wrong accounts Performance Tracking -Report weekly on what is working and what is not — content engagement, profile visits, inbound inquiries, and booked calls -Make data-driven recommendations on where to focus time and budget What We Are Looking For Must have: -Proven experience in B2B demand generation or inbound marketing Strong writing ability. Your posts sound like a real person with a point of view, not a content template -Experience with LinkedIn content strategy and growing professional audiences in a niche B2B vertical -Hands-on experience with at least two of the following: Apollo.io, LinkedIn Sales Navigator, Pipedrive CRM, or similar outbound tools -Ability to work independently with minimal oversight — we need a self-starter who brings ideas, not someone who waits for direction Strongly preferred: -Experience marketing to industrial, manufacturing, or distribution companies — you understand this buyer and can write for them -Background in or exposure to sales. You understand what a VP of Sales cares about because you have been in or near a sales conversation -Experience building a brand from scratch for an early-stage company Familiarity with ERP systems, sales intelligence tools, or data-driven GTM concepts