Marketing Agency Needed for National Consumer Awareness Campaign

We are looking for a highly connected, strategic, and execution-focused marketing agency to support the launch of a major national consumer awareness campaign. This is a large-scale opportunity with the potential to expand across multiple U.S. markets. Our first launch will be focused on the Atlanta, Georgia market, with the goal of building strong local awareness, community engagement, and measurable consumer interest before expanding nationally. We are looking for an agency that can help us plan, manage, and execute a multi-channel promotional strategy that may include: - Streaming TV advertising opportunities such as Hulu, Netflix, and other connected TV platforms - Paid social media strategy and campaign management - Influencer marketing and creator partnerships - Local community activations and outreach - Partnerships with local organizations, community groups, and trusted voices - PR, earned media, and local press opportunities - Event-based marketing or grassroots promotional ideas - Creative campaign strategy and messaging direction - Performance tracking, reporting, and optimization The ideal agency is not just a vendor. We are looking for a partner that is proactive, resourceful, well-connected, and able to bring strategic ideas to the table. This campaign is connected to a growing national initiative in the healthcare/home care space, but we will share more specific details with shortlisted agencies after an NDA or introductory call. We are looking for an agency that has experience with: - Launching consumer-facing campaigns in local markets - Healthcare, senior care, Medicaid, family services, community programs, or mission-driven brands Atlanta/Georgia market outreach - Influencer or creator partnerships - Connected TV or streaming advertising - Community-based marketing and grassroots engagement - Multicultural marketing is a plus - Building campaigns that create both awareness and action