Marketing Analytics & Tracking Specialist (GA4 + GTM + Integrations)

We’re hiring a hands-on Marketing Analytics & Tracking Specialist to help clients fix and upgrade their marketing tracking infrastructure—primarily centered around GA4, Google Tag Manager, conversion tracking, and marketing stack integrations. This role starts part-time / project-based, and can expand into more work (and potentially full-time) depending on performance and demand. What You’ll Do You’ll own implementation and troubleshooting across: 1) GA4 & Google Tag Manager Setup Deploy and configure GA4 for accurate event + conversion tracking Implement and maintain Google Tag Manager (GTM) for clean tag architecture Ensure proper tracking across websites (including common CMS + site builders) 2) Marketing Stack Integrations (Data Flow + Attribution) • Integrate GA4 with: HubSpot Shopify Salesforce Microsoft Dynamics 365 • Ensure key business outcomes (like revenue + pipeline) can be tied back to marketing activity 3) Conversion API & Platform Tracking Implement CAPI-style server-side tracking where applicable Improve tracking quality for paid media and measurement reliability Integrate Stape where necessary. 4) Client-Ready Execution Communicate clearly, move fast, document work Deliver setups that are durable and easy for others to maintain Ideal Background You have deep hands-on experience with: GA4 implementation and troubleshooting Google Tag Manager and Server Google Tag Manager B2B and B2C/DTC tracking setups Marketing stack integrations (CRM + analytics + ecommerce) Conversion tracking accuracy + attribution quality Work Style / Role Structure Starts part-time and flexible Work is remote Work begins small and scales based on demand This is a high-responsibility role: clients depend on accurate data As part of the process, you will be asked to complete a real tracking deployment: Implement GA4/GTM + integrations on our own environment first