Marketing Assistant

Marketing Assistant Employment Type: Casual / Part-Time (10 hours per week) The role is primarily focused on lead generation, content planning and posting, customer relationship management, and community building. Support the growth of Frost & Found by building awareness, managing content, generating catering/ enquiries, nurturing customer relationships, and documenting the brand's journey during the market validation phase. More about us - www.frostandfound.com.au Core Responsibilities 1. Social Media Management (35%) Content Scheduling - Schedule Instagram posts and reels - Schedule Facebook content - Upload stories and updates - Maintain content calendar Community Engagement - Respond to comments - Respond to DMs - Engage with local community accounts - Engage with potential customers Social Monitoring Track: - Top performing posts - Saves - Shares - Comments - New followers 2. Catering Enquiry Management (25%) Lead Management Manage all enquiries from: - Website - Instagram - Facebook - Email Customer Follow-up - Send catering information packs - Follow up quotations - Confirm bookings - Collect testimonials CRM Maintenance Keep simple records of: - Prospects - Customers - Repeat customers - Event types - Preferred flavours KPI - Enquiries responded to within 24 hours - Customer database growth - Conversion rate from enquiry to booking 3. Community Development (20%) Community Outreach Identify and engage: - Filipino groups - Indian groups - Malaysian groups - Singaporean groups - Korean groups - Ryde community organisations Relationship Building Invite groups to: - Tastings - Community events - Catering opportunities - Post business posts in groups KPI - New community contacts added monthly - Community event participation - Partnerships formed - generate enquiries 4. Customer Database & Email Marketing (10%) Database Management Maintain: - Email addresses - Mobile numbers - Event history - Customer preferences Email Marketing Create: - Monthly newsletters - New flavour announcements - Event offers - Seasonal promotions KPI - Database growth - Open rates - Repeat orders generated 5. Market Research (10%) Track: Products - Best-selling flavours - Most profitable items - Repeat orders Customers - Event types - Customer demographics - Price sensitivity - Feedback trends Provide monthly reports. KPI Monthly insights report delivered. # Monthly Deliverables The Marketing Assistant should provide: Content ✅ 12-16 posts published ✅ 20+ stories ✅ 4-8 reels Lead Generation ✅ All enquiries managed ✅ Catering opportunities tracked ✅ Customer database updated Community ✅ 5 new community contacts ✅ 2 partnership conversations ✅ 1 community activation/tasting Reporting ✅ Monthly marketing report ✅ Customer insights report ✅ Top-performing content report Skills Required Essential - Instagram, Tiktok & Facebook experience - Social media marketing experience - Written communication - Customer service mindset Preferred - Food, hospitality or events experience - Email marketing - CRM experience - Knowledge of Sydney multicultural communities