Marketing Consultant / Brand Strategist for Tax Firm (Video, Content & Growth)

We're a NYC-based tax and accounting firm serving business owners nationally. We handle tax advisory, tax prep, bookkeeping, catch-up and cleanup services. Our target clients are dentists and business owners with high tax liability. We are looking for a marketing consultant to be a consistent, ongoing partner in building our brand and growing our reach. This is not a one-off project. Where you'll start: Review our existing content and channels, then deliver a clear roadmap showing where we are, where the gaps are, and exactly what we need to do to get to the next level. Ongoing scope: - Brand identity: sharpen our brand and keep it consistent everywhere we show up - Video content: write scripts and copy, find trending formats and skits we can adapt, and help us get more views - Competitor review: analyze what top firms and creators in our space are doing and tell us what to do better - Messaging: refine how we speak to dentists and high tax liability business owners - Collaborations: help us connect and partner with top people and brands in our space - Niche entry: build a specific plan to get us into the dental world - Fresh ideas: ongoing marketing suggestions to help us level up Ideal candidate: - Experience working with big brands strongly preferred - Experience in the tax, accounting, or bookkeeping world strongly preferred - Proven ability to grow views and engagement with video content - Strategic and hands-on: can build the roadmap and execute it - Direct communicator: we want honest recommendations, not fluff To apply: Share examples of brands you've grown, content that got real views, and any work in professional services. Include numbers. Generic proposals will be skipped.