Marketing Content & Visual Design

Marketing Content & Visual Support – Scope of work Social Media Posts Create a minimum of 3 illustrated social media posts per week using text and captions provided – 1 post for each brand. Use existing visuals / modify / edit as needed – Canva links to be shared - and create additional visuals where needed Ensure to receive feedback from partners to finalise graphics Add visual captions where relevant Publish posts on LinkedIn before Thursday 2:00 PM SGT each week Ensure website article posts include the correct website link to relevant articles Ensure to tag relevant team members Website Articles 3 articles will be ready for upload after June 20. Create 1 visual for each article – or reuse/ update current proposed graphics – Canva link will be shared Prepare visuals for X-PM website format (2000 x 987 pixels) Add captions on article visuals where needed Upload article text and visuals onto the BPG website Coordinate with X-PM webmaster for publication on X-PM website Ensure to load the articles first on the websites before publishing social posts related to these posts – with links to website articles. EDMs Create visuals for 2 EDMs using text provided: 1 EDM for BPG 1 EDM for X-PM Propose Layouts for validation – edit and confirm with partners before loading the layout in the CRM platforms Note: Text is provided, layout and format to edit to meet graphics and text balance. Ways of working Propose graphics, layouts, caption… to both partners for validation. After edits confirm and post as per timeline indicated by partners. General Follow the content calendar and timelines provided - calendar will be shared. Ensure all visuals and content are professionally formatted and proofread before publication. Maintain consistency across visuals, captions, website content, and EDMs.