Marketing, Content and Social Media for a Childcare SaaS startup

The Role We're looking for a Marketing Executive who owns the day-to-day execution of our brand, content, and digital presence in the UK. This is not a coordinator role - you'll be the person actually writing the copy, building the graphics, managing the website, and driving a consistent content output that makes us the most visible and trusted childcare platform in the market. You'll work closely with the CEO and sales team, and you'll be expected to bring your own ideas, challenge assumptions, and move fast. What you'll do Content creation & management • Write and publish weekly blog posts and articles - sector-specific, opinionated, grounded in Early Years regulatory context. • Develop a consistent content calendar across channels, aligned to sector events, policy updates, and product releases. • Produce video scripts and short-form video content for Instagram Reels, LinkedIn, and YouTube Shorts. • Write all email newsletter copy and manage send schedules via HubSpot. • Create and manage a library of reusable content assets: case study templates, explainers, onboarding guides. Social media • Own and manage our social presence across LinkedIn, Instagram, and Facebook - publishing, community engagement, and comment responses. • Write platform-native copy (LinkedIn thought leadership, Instagram visuals, Facebook community posts) - not repurposed across all three. Graphic design & visual content • Design social graphics, ad creatives, and promotional assets • Maintain and enforce brand consistency across all output: correct colour usage • Create UI screenshot-based visuals and product marketing assets - no stock photography of children Website management • Own our website - keep pages up to date, manage landing pages for campaigns • Write and update website copy across key pages: homepage, features, pricing, sector pages • Coordinate with the product team to publish feature updates, changelog entries, and launch announcements Competitor & market research • Conduct weekly manual reviews of competitor social channels - documenting new messaging, product announcements, and offers • Run a monthly deep-dive on one competitor: content strategy, positioning gaps, pricing, and review sentiment • Monitor UK sector news from Ofsted, DfE, Care Inspectorate Scotland, SCMA, and sector bodies; flag anything relevant to the team • Identify content gaps and keyword opportunities the competition doesn't own Events & community • Track and calendar key UK Early Years sector events, CPD days, local authority consultations, and industry conferences • Manage our presence at relevant events - logistics, materials, social coverage • Support our Panel of Experts programme: coordinate webinar logistics, promote sessions, and capture post-event content • Build relationships with UK sector bodies, trade associations, and potential content partners What we're looking for Essential • 2+ years of marketing or content experience in a B2B SaaS or professional services environment • Strong copywriting ability - you can write a compelling LinkedIn post, a sector blog, and a persuasive email, all in the same morning • Confident with Canva or equivalent; able to produce clean, on-brand graphics independently • Comfortable managing a website CMS (Framer, Webflow, or similar) without developer support • Organised and self-directed — this is a remote role and you'll be expected to manage your own week without hand-holding • A genuine interest in or connection to the education, childcare, or Early Years sector Desirable • Experience with HubSpot (email, CRM, or sequences) • Video production or editing experience - even basic Reels/TikTok-style content • Background working in a startup or scale-up environment What this role is not This is not a role for someone who needs a manager to assign every task. There's no large team behind you, no agency to hand briefs to, and no content library already built. You'll be creating from scratch, working across multiple channels simultaneously, and owning the output. If that excites you rather than worries you, keep reading.