Marketing Director (Education Brand) | Organic Content, Brand Strategy & Growth

NeuroProdige is a fast-growing education company based in Quebec, Canada. We help students succeed through premium tutoring and academic coaching programs. We’re now preparing the launch of a much larger vision: becoming one of the leading educational brands for parents in Quebec, including a new homeschool offering. We’re looking for an experienced Marketing Director who thinks strategically, understands consumer psychology, and knows how to build a premium brand, not just create content. This is a long-term position with significant growth potential. ⸻ Your mission is simple: * Grow NeuroProdige’s brand awareness * Build a loyal audience of parents * Develop a winning marketing strategy * Create high-performing organic and paid video concepts * Position NeuroProdige as the premium educational brand in Quebec You will own the marketing strategy while our internal team handles editing, campaign setup and technical execution. ⸻ Responsibilities Marketing Strategy: * Develop short, medium and long-term marketing strategies * Identify customer avatars and buying psychology * Define positioning, messaging and competitive advantages * Adjust strategy every month based on performance Market Research: * Analyze competitors * Identify successful marketing angles * Research offers, funnels, ads and positioning * Monitor education and parenting trends Organic Content Every month you will: * Build a complete content calendar * Write hooks and video concepts * Prepare scripts and talking points * Record approximately 20 organic videos for Facebook and Instagram (Video editing is handled by our team.) Paid Advertising Every month you will: * Create around 5-10 advertising concepts * Develop new creative angles * Write advertising hooks and scripts * Record the advertising videos Brand Development Help us build a recognizable education brand through: * Strong messaging * Consistent branding * Parent-focused communication * Authority positioning * LinkedIn content strategy ⸻ We’re Looking For Someone Who * Has 5+ years in strategic marketing * Has experience building brands (not just running ads) * Understands consumer psychology and copywriting * Has experience with Meta Ads creative strategy * Is comfortable on camera * Can create engaging short-form video content * Speaks excellent French (English is a huge +) * Thinks like a business owner, not just a freelancer Think you can help build one of Quebec’s leading education brands? We’d love to hear from you.