Marketing & Ecommerce Manager( Shopify, Technology and Retail)

Senior Marketing & eCommerce Manager (Shopify, Technology & Retail) – Bilingual (English/Spanish) Location: Remote (Latin America Preferred) Job Type: Full-Time Start Date: Immediate About the Companies Globaltek International Globaltek International is a leading technology solutions provider with operations throughout the United States and Latin America. We specialize in enterprise IT infrastructure, cloud computing, AI solutions, cybersecurity, networking, data center technologies, enterprise software licensing, managed services, and end-user computing. We serve corporate, government, education, healthcare, and commercial clients across multiple countries. La Tienda de Zoe La Tienda de Zoe is a fast-growing premium pet retailer based in Bogotá, Colombia, offering high-quality pet food, accessories, toys, health products, grooming supplies, and innovative products for dogs and cats. The company is expanding aggressively through its physical store, Shopify website, online marketplaces, social media, and digital marketing initiatives. Position Overview This is a unique opportunity to manage the marketing and digital commerce strategy for two growing companies operating in different industries. The successful candidate will divide their time between: •⁠ ⁠Globaltek International, leading B2B technology marketing and content creation. •⁠ ⁠La Tienda de Zoe, leading B2C retail marketing, eCommerce growth, and marketplace expansion. We are looking for someone who combines creativity, technical expertise, business knowledge, and hands-on execution. This is a senior role requiring someone who can build, manage, and continuously improve all aspects of digital marketing and online sales. Key Responsibilities •⁠ ⁠Develop and execute marketing strategies for both companies. •⁠ ⁠Manage multiple Shopify stores and optimize performance. •⁠ ⁠Write professional, SEO-optimized content in English and Spanish. •⁠ ⁠Create technical content for Globaltek’s IT solutions and engaging consumer content for La Tienda de Zoe. •⁠ ⁠Manage digital advertising campaigns across Google, Meta, LinkedIn, and other platforms. •⁠ ⁠Develop email marketing campaigns and customer retention strategies. •⁠ ⁠Plan and manage social media content calendars. •⁠ ⁠Analyze campaign performance and prepare executive reports. •⁠ ⁠Coordinate with sales, purchasing, finance, and executive management. •⁠ ⁠Manage relationships with external agencies, designers, and vendors when necessary. Shopify & eCommerce Experience Candidates must have extensive experience with Shopify, including: •⁠ ⁠Product catalog management •⁠ ⁠Theme customization •⁠ ⁠Collections and navigation •⁠ ⁠Shopify apps •⁠ ⁠SEO optimization •⁠ ⁠Conversion optimization •⁠ ⁠Promotions and discount management •⁠ ⁠Inventory synchronization •⁠ ⁠Order management •⁠ ⁠Customer experience improvements Marketplace & Systems Integration Experience integrating Shopify with online marketplaces and third-party systems is required, including platforms such as: •⁠ ⁠Mercado Libre •⁠ ⁠Falabella •⁠ ⁠Rappi •⁠ ⁠Google Shopping •⁠ ⁠Meta Commerce •⁠ ⁠Amazon •⁠ ⁠Walmart •⁠ ⁠Additional Latin American marketplaces Experience synchronizing: •⁠ ⁠Products •⁠ ⁠Inventory •⁠ ⁠Pricing •⁠ ⁠Orders •⁠ ⁠Shipping •⁠ ⁠Customers Experience integrating Shopify with ERP, CRM, accounting systems, APIs, inventory platforms, payment gateways, and shipping providers is highly desirable. Marketing & Content Creation The ideal candidate should be able to: •⁠ ⁠Write compelling bilingual content. •⁠ ⁠Develop technical product descriptions. •⁠ ⁠Create blog articles and landing pages. •⁠ ⁠Produce email campaigns and newsletters. •⁠ ⁠Develop sales presentations and promotional materials. •⁠ ⁠Create marketing campaigns tailored to both enterprise technology clients and retail consumers. Technology Industry Experience Experience marketing enterprise technology products such as servers, storage, networking, cloud services, cybersecurity, AI solutions, Microsoft, Apple, Lenovo, Dell, Cisco, VMware, and enterprise software is highly preferred. Retail & Consumer Marketing Experience Experience marketing consumer products, retail brands, pet products, lifestyle products, or eCommerce businesses is highly desirable. Required Qualifications •⁠ ⁠Minimum 5 years of marketing experience. •⁠ ⁠Minimum 3 years managing Shopify stores. •⁠ ⁠Experience with Colombian eCommerce platforms and marketplaces. •⁠ ⁠Strong understanding of digital advertising, SEO, analytics, and social media. •⁠ ⁠Experience managing multiple brands simultaneously. •⁠ ⁠Excellent project management and organizational skills. •⁠ ⁠Strong attention to detail and ability to work independently. Required Skills •⁠ ⁠Shopify •⁠ ⁠Marketplace integrations •⁠ ⁠Google Ads •⁠ ⁠Meta Ads •⁠ ⁠Google Analytics •⁠ ⁠SEO •⁠ ⁠Email marketing •⁠ ⁠Social media management •⁠ ⁠Content writing •⁠ ⁠AI productivity tools (ChatGPT, Microsoft Copilot, Claude, Gemini, etc.) •⁠ ⁠Basic HTML/CSS knowledge is a plus. Languages Required: •⁠ ⁠Fluent English (written and spoken) •⁠ ⁠Fluent Spanish (written and spoken) Personal Attributes We are looking for someone who is: •⁠ ⁠Highly organized •⁠ ⁠Creative •⁠ ⁠Analytical •⁠ ⁠Self-motivated •⁠ ⁠Results-oriented •⁠ ⁠Detail-oriented •⁠ ⁠Proactive •⁠ ⁠Comfortable working in a fast-paced environment •⁠ ⁠Passionate about technology and eCommerce This position offers the opportunity to work across two exciting and growing businesses, combining enterprise technology marketing with consumer retail and eCommerce. You’ll have the opportunity to shape marketing strategy, launch new initiatives, expand online sales channels, and make a measurable impact on both organizations. Position Available: Immediate When applying, please include your resume, portfolio, examples of Shopify stores you’ve managed, marketing campaigns you’ve led, content you’ve written, marketplace integration experience, expected compensation, and your earliest available start date.