Marketing Expert & Executive Assistant

# Marketing Expert + Executive/Administrative Assistant (Financial Services Niche, Part-Time) ## Overview I'm a Paid Media Strategist running paid advertising and marketing operations for a marketing agency that serves the financial services industry (financial advisors, retirement-planning firms, RIAs, and annuity-focused businesses). I'm looking for a sharp, reliable right hand who can essentially **act as an extension of me** on the day-to-day work I deliver for this account. This is a hybrid role: part marketing execution, part executive/administrative support. You'll handle the recurring tasks that keep campaigns, funnels, and client communication moving, and flag anything that genuinely needs my attention. The goal is for you to handle the routine independently and escalate only what truly requires me. ## What You'll Do ### Paid Media & Media Buying - Help build, launch, and optimize paid advertising campaigns on Meta (Facebook & Instagram) - Support media buying across multiple client accounts (typically 10 to 20 at a time) - Monitor campaign performance and surface data-driven optimization opportunities - Draft and refine ad copy and creative briefs (AI-assisted copywriting is welcome and expected) ### Funnel Building & Technical Integrations - Set up and maintain marketing funnels in ClickFunnels and GoHighLevel - Configure funnel integrations: CRM connections, Calendly scheduling links, and Zapier automations - Connect and troubleshoot systems to ensure clean lead capture and follow-up workflows - QA all funnel and integration builds for accuracy, functionality, and polish ### Reporting & Client Quality Checks - Run regular reporting checks for clients and prepare clear performance updates - Verify deliverables and client-facing work meet quality standards before delivery - Track campaign timelines, deliverables, and project status ### Inbox & Communication Management (the "act as me" part) - Monitor my Slack and email throughout the day - Draft and send basic replies and routine updates on my behalf - Flag anything critical, sensitive, or out-of-scope to me immediately - Coordinate with video editors and team members to keep deliverables on schedule - Proactively follow up with clients and teammates to keep projects moving ### Project Coordination - Manage timelines and ensure deliverables ship on schedule - Support new client onboarding (gathering assets, resources, and access) - Keep everything organized and moving without needing to be chased ## Time Commitment - **Part-time**, under 30 hours per week - **Daily check-ins are required**, Monday through Friday at minimum - Expect roughly **2 to 3 hours per day** of active work - Primary availability during U.S. Central Time business hours for coordination ## Who I'm Looking For - Hands-on experience with Meta paid advertising and media buying - Comfortable in ClickFunnels and/or GoHighLevel, plus Zapier, CRM tools, and Calendly - Strong, clear written communication. You can sound professional, confident, and direct on my behalf - Excellent judgment: you know what you can handle and what to escalate - Detail-oriented, organized, and genuinely proactive (you follow up without being reminded) - Reliable daily availability and fast, dependable communication Bonus if you've worked with financial services, coaching, or info-product clients before. ## How to Apply Tell me briefly: 1. Your experience with Meta ads and funnel building 2. A short example of a campaign or funnel you managed and the results 3. Your daily availability and time zone Please start your application with the word **"Tailwind"** so I know you read the full posting.