Marketing Expert for Ads and SEO

We are an Australian group of service businesses based in Canberra, looking for a full-time Marketing Executive to run marketing across our brands: - A residential and commercial cleaning - A travel agency (holidays and corporate travel) - A website/application development agency You will work directly with the owner, who sets strategy. You own execution, consistency and reporting. This is a long-term role for the right person. WHAT YOU'LL DO 1. Email marketing (most important) - Build and run campaigns to our existing customer database: win-back, seasonal offers, review requests, follow-ups - Set up automated email sequences in Brevo or Mailchimp - Run B2B cold outreach campaigns in Instantly.ai (real estate agents, property managers, corporate clients) - List cleaning, segmentation and deliverability management 2. Paid ads (Meta and Google) - Operate our AI ad management platform (Ryze AI), review its changes and keep budgets under control - Weekly checks of search terms and ad performance - Launch and test new campaigns with the owner's approval 3. AI creative - Create social posts, ad images and short videos using Canva and AI tools - Maintain brand consistency across all three brands 4. Google Business Profile - Weekly posts and photos, replying to reviews, running review requests 5. Reporting - Short written or Loom update three times a week - 30-minute weekly call with the owner (Australian afternoon, Manila lunchtime) MUST HAVE - Proven email marketing experience with real results (open rates, click rates, revenue from campaigns) - Hands-on experience running Meta and/or Google Ads campaigns - Strong Canva skills and experience with AI image/video tools - Excellent written English – you'll be writing to Australian customers - Reliable internet, own laptop, available at least 4 hours overlapping with Canberra business hours NICE TO HAVE - Experience with Instantly.ai or other cold email tools - Experience with Australian or service-business clients (cleaning, trades, travel) - Familiarity with Australian spam/email rules HOW TO APPLY Start your proposal with the word "SPARKLE" so we know you read this. Proposals without it will not be reviewed. In your proposal, include: 1. One email campaign you ran, with its results (screenshots welcome) 2. One ad campaign you managed: platform, monthly budget and results 3. Links to 2–3 creatives you designed (images or videos) Shortlisted candidates will complete a paid test task (about 2 hours): - Write a 3-email win-back sequence for past bond cleaning customers - Create one 15-second AI video ad for a travel agency - Outline how you'd structure a $1,000/month Meta campaign for a local cleaning business We're looking for someone who takes ownership, communicates clearly and wants to grow with a business. If that's you, we'd love to hear from you.