Marketing & Growth Manager For B2B Wellness Brand

I am a founder of a premium beauty and wellness company focused on products, education, and business growth for beauty service professionals. I’m getting closer to a relaunch and desperately need help. We’re preparing for several exciting launches, including new products, digital education, live events, and strategic partnerships. I’m looking for someone who can become a true extension of my business and help turn ideas into well executed marketing initiatives. This is not a social media manager position, a virtual assistant role, or a technical funnel building role. I’m looking for someone who understands how brands grow. About the Role This role is for someone who enjoys connecting the dots. One day you may be planning a product launch, the next researching industry conventions, coordinating freelancers, evaluating ad spend, organizing a pop up event, identifying partnership opportunities, or helping prioritize the next growth initiative. You’ll work directly with me to help plan, organize and execute marketing initiatives that support both our professional products and digital education. Responsibilities Develop and manage launch calendars for products, courses and campaigns. Research and recommend industry conventions, trade shows and networking opportunities that align with our business goals. Help plan pop ups, events and brand activations from concept through execution. Identify partnership, sponsorship and collaboration opportunities. Coordinate freelancers, designers, developers and other contractors to keep projects moving. Help evaluate marketing performance and recommend where we should focus our time, budget and resources. Work alongside the founder to prioritize projects and turn ideas into action plans. Contribute ideas that help grow brand awareness, customer acquisition and long term revenue. Required Experience Experience working with beauty, wellness, hospitality or other premium consumer brands is required. Experience launching or marketing both digital products and physical products. Experience planning marketing campaigns and product launches. Strong understanding of paid advertising strategy, marketing analytics and business growth. Experience coordinating multiple projects and working with cross functional teams. Excellent communication and organizational skills. Experience with email marketing platforms, CRM systems or marketing automation is a plus, but you do not need to build funnels yourself. You should understand how they work and how they support the customer journey. Who You’ll Thrive Here You enjoy building. You naturally think a few steps ahead. You take ownership instead of waiting for direction. You’re curious, resourceful and organized. You like working with founders and helping bring ideas to life. You’re comfortable balancing strategy with execution. To Apply Please answer the following questions in your own words. AI generated responses will not be considered. We’re interested in how you think, not perfectly written answers. 1. Tell me about a time you helped launch both a digital product (such as a course, membership or online program) and a physical product. What was your role, what strategies did you use, and what were the results? 2. Tell me about a marketing campaign where you were responsible for deciding how advertising dollars were spent. What data or analytics did you use to guide your decisions, and how did you measure success? 3. Describe a partnership, sponsorship or event that you helped create or manage. What was your role, and what impact did it have on the business? No AI generic responses please!