Marketing & Lead Generation Virtual Assistant for Creative Business

I'm the owner of a mural and design studio looking for a reliable, proactive virtual assistant to support me with lead generation, business development, marketing, and light design work. I'm planning to take maternity leave toward the end of the year, so I'm looking for someone I can train and work with over the next few months who can eventually help keep certain areas of the business moving while I'm away. What you'll help with: Lead Generation + Business Development - Research potential mural and design clients - Build targeted lead lists - Find appropriate contacts and email addresses using tools like Apollo - Help manage leads and outreach through HubSpot - Research relevant public art opportunities, mural RFQs, artist calls, and other project opportunities - Assist with submitting applications to artist calls Marketing + Webinar Support I'm planning to launch a webinar this fall and would love help marketing it across multiple platforms, including: - Squarespace - Email marketing - Pinterest - Instagram - Other existing marketing channels This could include updating landing pages, scheduling promotional content, creating simple graphics, formatting emails, and helping make sure the launch stays on schedule. Digital Products + Light Graphic Design I also sell downloadable resources through my online shop that need to be refreshed and better marketed. You may help with: - Updating existing digital products - Creating simple graphics and mockups - Formatting PDFs/presentations - Refreshing product listings - Creating Pinterest and social media graphics You do not need to be a professional graphic designer, but you should have a good eye for design and be very comfortable working within existing branding and templates. Must be proficient in: - Canva - Google Slides - Google Drive/Docs/Sheets - Online research and lead generation - Email marketing/outreach - Working independently and staying organized Huge plus if you have experience with: - Apollo.io - HubSpot - Squarespace - Pinterest marketing - Email marketing platforms - Creative businesses, artists, designers, agencies, or service-based businesses - Finding and applying to RFPs/RFQs, grants, public art opportunities, or artist calls Who I'm looking for: I'm looking for someone who is resourceful, detail-oriented, organized, and proactive. I have systems, templates, branding, and processes already established, so you won't be starting from scratch...but I'd love someone who can learn how I work and eventually take ownership of recurring tasks. When applying, please tell me: - Your experience with lead generation and cold email outreach - Whether you've used Apollo and/or HubSpot - Your experience with Canva and Google Slides - Any experience you've had marketing webinars, digital products, or online courses - Whether you've ever researched grants, RFPs/RFQs, artist calls, or similar opportunities - How many hours per week you're currently available