Marketing Manager (Strategy & Operations)

Marketing Manager (Strategy & Operations) | Luxury Fragrance Startup About Us We're building two premium fragrance brands with ambitious long-term goals. Aroma Dana is a modern luxury fragrance house focused on creating exceptional scents and building a world-class consumer brand. VEXERA is redefining how people discover fragrance through AI-powered personalization, allowing customers to create a signature scent unique to them through an immersive in-store experience. We're looking for someone who loves marketing, enjoys building systems, and wants to help grow brands from the ground up. This isn't a traditional corporate marketing job—we're looking for someone who enjoys taking ownership, bringing ideas to the table, and helping build something meaningful. This is a long-term opportunity with significant room for growth as the company expands. About the Role We're looking for a Marketing Manager (Strategy & Operations) who will own the planning and coordination of our marketing efforts across both brands. Your job is not to do everything yourself. Instead, you'll be responsible for creating marketing strategies, organizing campaigns, coordinating our team, and ensuring projects move from idea to execution. You'll work directly with the founder and help lead our marketing initiatives. Initially, this role will require approximately 10–15 hours per week, with opportunities to increase hours and responsibilities as the business grows. Responsibilities Your responsibilities will include: Develop monthly marketing campaigns Create and manage our marketing calendar Plan product launches and promotional campaigns Coordinate influencer marketing initiatives Plan email and SMS marketing campaigns Work closely with our Creative Designer on campaign assets Coordinate with our Meta Ads Manager Coordinate with our Executive Assistant to ensure tasks are completed Monitor campaign performance and marketing KPIs Analyze results and recommend improvements Brainstorm creative growth opportunities Help improve customer acquisition and retention Assist with website promotions and seasonal campaigns Build marketing processes and SOPs as the company scales Software Experience with some of the following is preferred: Shopify Stripe Klaviyo Meta Business Suite Google Workspace ClickUp Asana Notion Canva Microsoft Office You do not need experience with every platform. We're looking for someone who is comfortable learning new software and adapting quickly. What We're Looking For We're looking for someone who: Has experience managing marketing campaigns Thinks strategically and creatively Is highly organized Takes initiative without constant direction Enjoys solving problems Communicates exceptionally well Works well with remote teams Can manage multiple projects simultaneously Wants to grow with a startup Experience with luxury, beauty, fashion, fragrance, skincare, cosmetics, or other premium consumer brands is highly preferred. To Apply Please answer the following: -Tell us about yourself and your marketing experience. -Describe a marketing campaign you're most proud of. What was your role, and what were the results? -If you were launching an AI-powered fragrance crafting experience inside a shopping mall, how would you market it? -What marketing software have you used professionally? (Shopify, Klaviyo, Meta Ads, Stripe, Notion, ClickUp, etc.) -Describe a time you improved a company's marketing systems or processes. -Include the word "Signature" some where at the beginning of your proposal so we know you've read the entire posting. We're building a long-term team, not hiring freelancers for one-off projects. If you're excited about helping build premium consumer brands from the ground up and want to grow into a leadership role over time, we'd love to hear from you.