Marketing Manager — for Pet Health Brand Launch

Job Description: I'm launching a pet health/supplement brand and need a marketing manager to help shape the brand, build out sales assets, landing pages and run paid social from the ground up. What I need help with: -Review and refine brand positioning and messaging, I have an existing brand identity and product story, need someone to pressure-test it and sharpen it for market -Product sales copy -Landing page strategy and copy, both a main brand/homepage and product-specific sales pages -Social media strategy and content direction (organic) -Paid social ad creation and management (Meta, likely others), campaign strategy for a new launch with no existing audience -Ongoing performance tracking and iteration once live Ideal candidate: -Proven experience launching DTC/e-commerce brands, ideally supplements, pet, or health/wellness specifically -Strong copywriting ability for both brand-level messaging and direct-response sales copy, these are different skills, please speak to both -Real landing page and funnel experience, not just social content -Paid social ad experience with actual results to show, not just "managed accounts" -Comfortable coming in to sharpen an existing brand rather than building one from a blank page Engagement type: Open to project-based or ongoing part-time, depending on fit, please state your preference. Note: Brand name, assets, and full project details are confidential and will be shared under NDA once shortlisted. To apply, include: -2–3 examples of brand positioning/messaging work you've led (before/after or your process) -2–3 examples of landing pages or sales copy you've written, with results if available -2–3 examples of paid social campaigns you've run, with metrics (CAC, ROAS, conversion rate) -Availability No generic template applications, please.