Marketing Manager

Here’s an Upwork job posting designed to attract someone who can own marketing end-to-end, rather than just run ads or manage social media. Growth Marketing Manager (B2B SaaS / AI) – Own Pipeline & Book Meetings Overview We’re looking for someone who can own the entire marketing function for an early-stage AI startup. This is not a social media manager role. This is not a “post on LinkedIn three times a week” role. Your mission is simple: Create awareness, generate qualified pipeline, and consistently book meetings with our ideal customers. The founder will handle sales calls and closing. You own everything before that. ⸻ About Us JcurveIQ is an AI platform built specifically for equity research professionals. Our platform reduces manual equity research time by 50%+ and increases analyst coverage by 3x by combining AI agents with source-linked verification and institutional workflows. We already have paying customers and are now building a scalable go-to-market engine. ⸻ Who We Sell To * Hedge Funds * Asset Managers * Family Offices * Equity Research Firms * Investment Research Teams Decision makers include: * CIOs * Portfolio Managers * Research Directors * Equity Research Analysts * Founders of boutique research firms ⸻ What You’ll Own You will be responsible for designing and executing our marketing strategy across every relevant channel. Demand Generation * Build predictable inbound and outbound marketing campaigns * Generate qualified pipeline * Increase brand awareness * Book meetings for the founder Content Marketing * LinkedIn content * Blog articles * Email newsletters * Case studies * Customer stories * AI-generated content workflows Website & SEO * Improve website conversion * Landing pages * SEO strategy * Lead magnets * Analytics Paid Marketing * Google Ads * LinkedIn Ads * Retargeting * Budget optimization Email Marketing * Campaign strategy * Segmentation * Nurture sequences * Performance optimization Partnerships & Community * Industry newsletters * Podcasts * Communities * Influencer collaborations * Affiliate opportunities Marketing Operations * CRM * Marketing automation * Attribution * Reporting * Growth experiments * AI workflow automation ⸻ Success Metrics Your success will be measured by business outcomes, not activity. Examples: * Qualified meetings booked * Marketing qualified leads (MQLs) * Cost per meeting * Pipeline generated * Website conversion rate * Email performance * Organic traffic growth * Brand awareness ⸻ Ideal Candidate You have experience growing B2B SaaS or AI products. You think like a growth operator, not just a marketer. You are comfortable owning strategy and execution. Bonus if you’ve worked with: * Financial services * Investment research * AI products * Startups * Founder-led companies ⸻ Tools Experience with some of these is a plus: * HubSpot * Apollo * Clay * Instantly * Unify * Common Room * Google Ads * LinkedIn Campaign Manager * GA4 * Ahrefs * SEMrush * ChatGPT * Claude * Cursor * Zapier * n8n ⸻ To Apply Please answer the following: 1. Tell us about one B2B SaaS company where you built a marketing engine. 2. What channels generated the most pipeline? 3. Show examples of campaigns you personally executed. 4. If you joined JcurveIQ tomorrow with a $1000/month budget, what would your first 90 days look like? 5. What AI tools and automations do you use daily? 6. Share your LinkedIn profile and portfolio. ⸻ Important We are looking for a long-term growth partner, not a freelancer who completes isolated tasks. If you’re someone who enjoys owning growth, experimenting rapidly, using AI aggressively, and being measured on pipeline instead of vanity metrics, we’d love to talk.