Marketing & Operations Assistant - Health Coaching Brand (Part-Time, Remote)

Job Description: Christine Despres is a registered nurse, dementia practitioner, and holistic health coach who helps women 40 and over protect their memory, focus, and long-term brain health. Her clinical background spans 30 years. Her message is urgent, specific, and needed. Her audience is growing. We are looking for someone who wants to be part of building something meaningful, not just executing tasks, but becoming the person who stands behind Christine and makes sure her voice reaches every woman who needs to hear it. This role starts with learning Christine's world thoroughly. Her voice, her audience, her systems, her goals. Over time it grows into something more: a true operational and marketing partnership where you help shape how The Wellness Navigator shows up in the world, which platforms it prioritizes, which opportunities it pursues, and how it converts an engaged audience into a thriving practice. If you are highly motivated, genuinely excited by the mission, and want to be someone's right hand rather than just their assistant, this is that role. How This Role Works There are three layers to the work: Recurring weekly tasks that keep the engine running: Publishing content, sending newsletters, maintaining systems, updating the storefront, tracking outreach. Directed tasks that Christine assigns based on what is coming up. A speaking engagement that needs a deck, a campaign that needs copy, a collaboration that needs follow-up. Evolving strategic input as you grow into the role. Your observations about what is working, what the audience is responding to, what opportunities you are seeing that Christine might be missing. We want this person to eventually bring ideas to the table, not just execute what's on it. The immediate priority is getting Christine in front of the right people. Podcasts, speaking stages, LinkedIn connections, community partners, collaborators by using the fully built and documented marketing infrastructure we have just completed. Scope of Work Systems Operations Keep the email marketing, Instagram automations, quiz funnel, and booking system running as intended. The systems are built and documented. Your job is to run them, flag anything that breaks, and leave things better than you found them. Social Media and Content Plan and publish content consistently across Instagram and LinkedIn. Write captions and posts in Christine's voice, warm, clinically grounded, direct, and specific to her niche. Manage Instagram and LinkedIn as the distinct platforms they are, with different formats, tones, and strategies for each. Keep the content calendar moving. Email Marketing Build and send weekly newsletters, manage subscriber segments, and keep the list clean and healthy using Flodesk. Presentations and Visual Documents Build polished PowerPoint presentations for Christine's speaking engagements, workshops, and online programs. Produce supporting materials like handouts, one-pagers, workshop booklets using Microsoft Office or equivalent to a professional standard. Comfort with PowerPoint or equivalent beyond basic formatting is essential from day one. Website Upkeep Publish blog posts, update pages, and complete SEO fields on anything new. Keep Squarespace current as offerings and messaging evolve. Outreach and Exposure This is one of the most important parts of the role. Research and pitch Christine for podcasts, workshops, speaking engagements, and media opportunities aligned with her niche. Use LinkedIn to identify and pursue collaboration opportunities with aligned professionals like physicians, wellness practitioners, chiropractors, naturopaths, and community organizations. Track every pitch, follow up consistently, and report on what is in the pipeline. The goal is to get Christine in front of the right audiences as often as possible. Affiliate and Promotions Maintain the Amazon Influencer Storefront, manage affiliate links, and support promotional campaigns as they arise. Organization Keep documents, photos, presentations, and resources organized, consistently branded, and easy to find across shared folders. Christine should be able to locate anything in under a minute. Tools and Platforms You Will Work In Marketing and automation: Flodesk, ManyChat, Interact, Later Scheduling and client management: Acuity Scheduling, Practice Better Website: Squarespace Social media: Instagram, LinkedIn Presentations and documents: Microsoft PowerPoint, Microsoft Word, Microsoft Excel Commerce: Amazon Influencer Storefront Documented guides exist for all core tools. Proficiency in Microsoft Office or equivalent is required from day one. Experience with the other platforms is a strong plus but not required if you have worked in similar systems and learn quickly. Who We Are Looking For The most important thing is the right person. Someone who genuinely connects with Christine's mission and wants to see it succeed, not just someone looking for hours. Beyond that: Strong writing is the core technical skill. Much of this role is words, in Christine's voice, not your own. You need to be able to absorb her tone from her existing content and produce captions, newsletters, LinkedIn posts, and outreach emails that sound like her on her best day. We are also looking for: A highly motivated self-starter who takes direction well and executes with precision at the start, and grows into a proactive contributor over time Demonstrated proficiency in building presentation decks for live speakers, not just reformatting existing slides Comfort managing Instagram and LinkedIn as distinct platforms with different audiences and strategies Background in marketing, content creation, social media, or digital operations Organized, reliable, and communicative: Someone who follows through without being chased A genuine connection to the mission: Women's health, brain health, or the 40-plus audience Experience pitching podcasts or speaking opportunities. SEO knowledge. LinkedIn outreach or business development experience. What This Grows Into We are not looking for someone to run tasks indefinitely. We are looking for someone who learns this business deeply enough to help drive it and who comes to understand Christine's audience, her voice, and her goals well enough to bring ideas, spot opportunities, and function as her representative in the spaces she cannot be in herself. The right person will have real influence over how this brand grows. Project Type: Ongoing Location: Remote, US-based preferred for timezone overlap Engagement: Part-time, flexible hours Experience Level: Intermediate to Expert To Apply To show you have read this post in full, begin your proposal with the phrase "Brain Health Champion" before anything else. Proposals that do not open with this phrase will not be reviewed. Please include: A short overview (no more than three paragraphs) of your relevant experience and why this role genuinely appeals to you One or two examples of social media captions, LinkedIn posts, or email content you have written for someone else in their voice A brief note on your Microsoft PowerPoint experience and any of the other tools listed above Proposals without writing samples will not be reviewed.