Marketing Operations Manager

Marketing Operations Manager (GoHighLevel, CRM & Growth Systems) Royalty Heating & Air Conditioning LLC is a fast-growing residential HVAC company based in New Jersey, USA. We are looking for an experienced Marketing Operations Manager who is passionate about building systems, improving customer experiences, and helping businesses grow through automation, marketing, and process improvement. This is not a typical Virtual Assistant position. We are looking for someone who wants to become an important part of our leadership team and help build the marketing and operational systems that will support our company's long-term growth. If you enjoy solving problems, building automations, creating high-converting funnels, improving customer journeys, and taking ownership of projects, we would love to hear from you. About the Role As our Marketing Operations Manager, you will work directly with the owner to manage and improve every stage of our marketing and customer journey. Your primary responsibility will be designing, building, optimizing, and maintaining the systems that generate leads, nurture prospects, convert estimates into sales, and improve operational efficiency. Rather than simply completing assigned tasks, we are looking for someone who constantly asks, "How can we improve this process?" The ideal candidate enjoys creating organized systems, streamlining workflows, and finding opportunities to improve the business through automation and technology. Key Responsibilities Your responsibilities will include, but are not limited to: Build, manage, and optimize GoHighLevel CRM systems. Create and improve sales funnels and landing pages. Build workflows and automations using GoHighLevel. Create and manage CRM pipelines. Design lead nurturing campaigns using email and SMS. Build appointment booking systems. Create forms, surveys, calendars, and opportunity pipelines. Organize contacts, tags, and customer segmentation. Build dashboards and business reports. Improve customer follow-up processes. Create review request and reputation management automations. Build customer reactivation campaigns. Improve lead response time. Optimize system replacement sales processes. Create Standard Operating Procedures (SOPs) for marketing and CRM processes. Identify opportunities to improve customer experience and business efficiency. Assist with website updates and landing page optimization. Collaborate with the owner on marketing strategies and new business initiatives. Marketing Responsibilities The successful candidate should be comfortable assisting with digital marketing initiatives, including: Creating landing pages focused on lead generation. Building lead capture systems. Supporting Facebook Lead Ads integrations. Supporting Google Ads landing pages. Managing Google Business Profile updates and review systems. Creating basic graphics in Canva. Writing marketing emails and SMS campaigns. Using AI tools such as ChatGPT to assist with content creation and business processes. While experience managing paid advertising campaigns is a plus, it is not required. We are more interested in your ability to build strong marketing systems and automate customer follow-up. Required Skills Applicants should have experience with most of the following: GoHighLevel CRM Funnels and Landing Pages Workflow Automation CRM Management Sales Pipelines Email Marketing SMS Marketing Forms and Surveys Calendars Tags and Contact Organization Zapier Make.com Canva Google Workspace AI tools such as ChatGPT Preferred Experience Experience with any of the following is considered a significant advantage: HVAC companies Plumbing companies Roofing companies Electrical contractors Other home service businesses Google Business Profile Local SEO Google Ads Meta Business Suite Facebook Lead Ads WordPress ClickUp Loom Apollo.io Stripe Twilio What We're Looking For We value attitude and problem-solving just as much as technical skills. The ideal candidate is: Honest and trustworthy. Organized and detail-oriented. Self-motivated. Comfortable working independently. Proactive and solution-oriented. Professional in written and verbal communication. Able to manage multiple projects. Curious and eager to learn. Reliable and accountable. Passionate about improving systems and processes. What Success Looks Like Within your first 90 days, we expect you to help us: Improve our CRM organization. Build better automations. Improve our lead follow-up process. Increase appointment conversion. Create cleaner and more efficient sales pipelines. Develop reporting dashboards. Improve customer communication. Create documentation and SOPs for repeatable processes. Identify opportunities to improve marketing and operations. Software You Will Use GoHighLevel Google Workspace Canva ChatGPT ClickUp Loom Google Business Profile Meta Business Suite Google Ads Housecall Pro Zapier Make.com Growth Opportunity This is a long-term opportunity for someone who wants to grow with our company. We are not looking for someone to simply complete tasks. We are looking for someone who wants to become a trusted member of our leadership team and play an important role in building the systems that support our continued growth. As Royalty Heating & Air Conditioning expands, there will be opportunities to take on greater responsibility, lead projects, help build our marketing department, and eventually manage additional team members. Hiring Process Our hiring process includes: Application review. Video interview. Paid practical GoHighLevel business project. Final interview. Reference check. Job offer. How to Apply Please submit the following: Your resume. Your portfolio. Examples of GoHighLevel projects you've personally built. Websites or funnels you've created. Workflow and automation examples. A short Loom introduction video (optional but encouraged). Your expected monthly compensation. Your preferred working hours. If you're looking for a long-term opportunity where you can build meaningful systems, solve real business challenges, and grow with an ambitious company, we'd love to hear from you.