Marketing: Paid Acquisition & Growth Specialist

We’re looking for a Paid Acquisition & Growth Specialist who knows how to create hooks, run Meta ads, generate qualified leads, and scale what’s working as well as confidence and proficiency in using Google Tags Manager and Google Analytics. We’re an online business with offerings for pregnant people and professionals that work with the perinatal population. For pregnant people, we offer workout programs and because pregnancy has a limited timeline, we can’t rely on recycling the same leads over and over. We need someone who can consistently bring new, qualified people into our funnel and turn paid advertising into a strong driver of growth. For professionals, we offer trainings throughout the year. Success looks like more qualified leads, more customers, stronger ROAS, steadily increasing paid advertising spend without sacrificing profitability, and stronger data tracking, tagging, and analysis. Just as important, this role is about being a collaborative and proactive member of the team—identifying and solving problems, communicating clearly and consistently, and keeping everyone informed along the way. This is not a social media management role. We already have someone we love who owns our organic social media presence. Your focus is paid acquisition, performance, tracking, and growth. If you want to be a part of a dynamic and extremely driven and dedicated team (which means you, too, are also extremely driven and dedicated to your work), please consider submitting a proposal. (Please see attached PDF for details of what you'll do and what we're looking for.)