Marketing Plan Implementation

Role summary We are a brick and mortar photography studio running local Meta lead generation campaigns into GoHighLevel. We need an experienced marketing systems and automation specialist to connect our advertising to our CRM, rebuild our funnel, develop and test our messaging, and stand up an outbound voice agent that converts inbound leads into booked studio sessions. Required scope • Establish a real time integration between Meta lead forms and GoHighLevel with full field mapping and error handling • Install and configure the Meta pixel and server side Conversions API with event deduplication, and report the full conversion chain from lead through booked, showed, and purchase with revenue values • Restructure the Meta ad account by session type with a separate testing campaign, and move campaign optimization from form fills to downstream booking and revenue events • Conduct a documented audience analysis producing a transformation statement, a full buyer profile, and the nine buyer elements, refined against recorded client calls and interviews • Produce a tested message matrix of four to six hooks per angle across pain, benefit, and challenge, for each session type, with full ad copy written for each • Rebuild the funnel as a GoHighLevel landing page with an integrated booking calendar, replacing the current WordPress page and the Meta instant form • Build GoHighLevel pipelines and workflows covering a sixty second text response, email, outbound call, voicemail and follow up text, and a multi day follow up cadence • Build and deploy an outbound voice agent on ElevenLabs or Retell, integrated with GoHighLevel, including persona, knowledge base, objection handling, guardrails, and opt out handling • Design and execute a segmented recovery campaign against 1,500 recent leads and roughly 30,000 legacy records • Extend existing dashboard reporting to measure cost per booked session, cost per session attended, cost per sale, and average order value by session type and message angle • Provide ongoing campaign management, testing, agent tuning, and monthly performance review Required experience • Meta ads management for local service businesses, including Conversions API implementation • GoHighLevel at an advanced level, covering pipelines, workflows, funnels, calendars, and messaging setup • Conversational voice agent development on ElevenLabs, Retell, or equivalent, with live deployment experience • Direct response copywriting with a documented research and testing methodology • Middleware automation using Make or n8n for anything a native integration will not carry Engagement structure The work divides cleanly into an initial build of roughly six weeks followed by ongoing management. The build phase suits a fixed price with clearly separated optional additions. Ongoing management suits a monthly retainer. We would expect a single accountable lead rather than a set of separate specialists, since the value of this project sits in the connections between the parts rather than in any one of them. The short version You are not short on leads and you are not short on visibility. You are short