Marketing Strategist (100% Freelance & Remote)

At BKND, we are developing a new generation of garments designed to address the sensory needs of neurodivergent individuals. Our mission is to create products where design, textile innovation, and functionality work together to deliver an exceptional wearing experience. Our collections are being developed for the U.S. market. We are looking for professionals who want to join an exciting project from its earliest stages and help build a brand with a unique value proposition within the fashion industry. Position Overview We are looking for a Marketing Strategist to collaborate with BKND on a 100% freelance and remote basis, leading the development of our marketing strategy to start in october or november. The selected candidate will be responsible for establishing the strategic foundations for BKND's launch in the United States by conducting market research, identifying growth opportunities, and developing a brand positioning strategy aligned with our target audience. Key Responsibilities: - Conduct market research on the U.S. fashion industry. - Analyze consumer trends, customer behavior, and market opportunities. - Research the landscape of brands serving neurodivergent consumers, as well as related sectors including wellness, functional fashion, and inclusive design. - Develop the marketing strategy for BKND's launch in the U.S. market. - Define the brand positioning and value proposition in relation to competitors. - Perform competitive analysis and prepare strategic reports with actionable recommendations. - Propose customer acquisition, brand awareness, and growth strategies. - Identify the most effective marketing and communication channels for the target market. - Collaborate in planning the brand launch roadmap and timeline. - Present data-driven insights and strategic recommendations to support business decision-making. Requirements: - Proven experience in marketing strategy, market research, or strategic consulting. - Experience developing go-to-market strategies for consumer brands, preferably within the fashion or lifestyle industries. -Strong understanding of the U.S. market and consumer trends. - Ability to translate research and data into actionable business strategies. - Excellent analytical, communication, and presentation skills. - English proficiency at B2 level or above. - Ability to work independently and manage projects autonomously. Preferred Qualifications: - Experience in branding and positioning emerging brands. - Experience launching Direct-to-Consumer (DTC) brands. - Strong knowledge of the U.S. fashion market. - Experience with consumer research and market research methodologies. - Knowledge of the health, wellness, or inclusive design sectors. - Previous experience working with startups or early-stage brands. What We Offer - The opportunity to help build an international brand with an innovative value proposition. - A key role in shaping BKND's growth strategy from the very beginning. - A 100% freelance and fully remote collaboration with flexible working arrangements. - Direct collaboration with the founding team and involvement in strategic decision-making. - The opportunity to build a long-term professional relationship as the project continues to grow.