Marketing Strategist / Agency Needed for Upcoming Project Launch

We are preparing to launch a new technology-driven platform in India and are looking for an experienced **marketing strategist or marketing agency** to develop and execute a complete go-to-market campaign. We are looking for someone who can help us build awareness, generate qualified leads and establish the product as a credible solution in the market. ## What We Need We are looking for a marketing professional/team who can take ownership of the launch strategy from planning through execution. ### 1. Go-to-Market Strategy * Develop a launch strategy for the Indian market * Identify the most attractive customer segments * Define target personas and decision-makers * Develop positioning and messaging * Identify our key differentiators and competitive advantages * Recommend the best channels for customer acquisition ### 2. Launch Campaign Create a complete campaign around the product launch, including: * Pre-launch strategy * Launch campaign * Post-launch customer acquisition * Lead-generation campaigns * Brand awareness campaigns * Content strategy * Social media strategy * Email/WhatsApp outreach strategy * Paid advertising strategy * PR/media opportunities where appropriate ### 3. Content & Creative Strategy Help develop: * LinkedIn content * Short-form videos * Product demonstration content * Explainer videos * Case studies * Email campaigns * Digital advertising creatives ### 4. Paid Marketing Develop and manage appropriate paid campaigns across platforms such as: * Google Ads * LinkedIn Ads * Meta * YouTube The campaign should be **ROI and lead-generation focused**, rather than simply optimizing for impressions, likes or followers. ### 5. Sales Funnel Help us design the complete marketing funnel: **Awareness → Website → Demo/Trial → Lead Qualification → Conversion** ## Ideal Candidate We are particularly interested in candidates who have: * 10+ years of marketing experience * Experience launching technology/SaaS products * Experience in the Indian market * Strong understanding of LinkedIn and lead generation * Experience with Google/Meta/LinkedIn advertising * Strong analytical and performance-marketing skills * Experience developing go-to-market strategies * Excellent communication and presentation skills Experience with **SaaS or enterprise software** would be highly valuable. ## What We Expect From You We don't just want someone to "run social media." We want a partner who can understand the product, understand the customer, develop the strategy and help execute a measurable launch campaign. ## Initial Deliverables The initial engagement should include: 1. Market and competitor analysis 2. Target customer segmentation 3. Customer personas 4. Product positioning 5. Brand messaging 6. Go-to-market strategy 7. Marketing channel strategy 8. Content strategy 9. Lead-generation strategy 10. Paid advertising strategy 11. Campaign budget recommendations 12. KPIs and measurement framework 13. Marketing funnel 14. Detailed execution roadmap ## Success Metrics The campaign will ultimately be judged on measurable business outcomes, including: * Qualified leads generated * Demo requests * Product trials * Customer acquisition * Cost per qualified lead * Conversion rates * Customer acquisition cost * Return on marketing spend ## To Apply Please include the following in your proposal: 1. Brief introduction about yourself/company 2. 2–3 examples of similar product launches you have worked on 3. Examples of campaigns where you generated qualified leads 4. Your recommended approach for launching this type of product in India 5. Your proposed fee structure 6. Your availability over the next 2–3 months **Important:** Generic proposals will not be considered. Please start your proposal with **"GO-TO-MARKET"** so we know you have read the complete brief. We are looking for a long-term marketing partner if the initial launch campaign is successful.