Marketing Strategy Consultant Needed for B2B Media Platform with Digital Marketing Roadmap

We are looking for an experienced marketing strategist to help us prepare a brand-new, comprehensive marketing strategy for a niche B2B media and publishing platform serving the global association and meetings industry. Our audience includes senior association leaders, international organizations, convention bureaus, congress centres, business events professionals, and partners operating within a specialized professional ecosystem. The platform works across editorial content, digital channels, print, newsletters, partnerships, sponsored content, and industry relationships. A key objective of this project is to support a strategic shift toward stronger, more structured digital marketing actions. We are looking for someone who can assess our current activities and help us define how to translate our brand, content, and industry position into a clearer digital marketing approach with practical execution steps. The first phase of this project is focused on strategy only. However, depending on the quality of the work and strategic fit, there may be an opportunity to extend the collaboration into execution and ongoing digital marketing support. What We Need Delivered The main deliverable should be a complete marketing strategy document, including: Strategic assessment of the current marketing setup Recommended positioning and messaging direction Channel-by-channel recommendations Digital marketing roadmap with practical actions Prioritized short-term, mid-term, and long-term actions Recommendations for future execution across digital channels Measurement framework and success metrics This is not a general social media management project. We are looking for a strategic review and a comprehensive marketing roadmap first, with a strong focus on how the organization can shift toward more effective digital marketing actions. The selected freelancer should be comfortable working with a niche B2B audience and building a strategy that is practical, not generic. Please include in your proposal: Relevant examples of previous marketing strategy work Experience with B2B, media, associations, events, digital marketing, or niche industries Your proposed approach to building the strategy Estimated timeline for completing the strategy phase