Marketing Strategy Consultant (Startup / Fractional CMO)

Summary RedStageLive is preparing to launch a national performing arts platform and is seeking a seasoned marketing strategist to help build the company's marketing function from the ground up. This is not a traditional marketing manager role. We're looking for someone who has helped define marketing strategy for a startup or high-growth company and can translate business objectives into an actionable marketing organization. This engagement will begin on a consulting basis and may expand as the platform grows. Responsibilities Provide strategic guidance across the development of the company's marketing function, including: • Marketing organization design • Brand positioning and messaging • Go-to-market strategy • Customer acquisition strategy • Social media strategy and governance • AI-assisted marketing strategy • Organic and paid marketing recommendations • Content strategy oversight • Marketing analytics and KPI development • Market activation planning • Growth strategy • Coordination with technology teams regarding marketing automation and platform capabilities • Recommendation of tools, processes, and best practices Ideal Experience Experience developing marketing strategy for one or more of the following: • Technology startups • SaaS platforms • Marketplace businesses • Consumer platforms • Media companies • Entertainment companies Experience scaling brands from early-stage through launch is highly desirable. What We're Looking For We're looking for someone who can answer questions such as: • What should our marketing organization look like? • How should social media support our business objectives? • What marketing capabilities should we build first? • What should we measure? • What should we automate? • Where should we invest our marketing dollars? • How should marketing evolve as the platform grows? Engagement This is expected to begin as a consulting engagement. Work may be performed in phases based upon business priorities. There is potential for a longer-term relationship as RedStageLive grows. ONLY CONTACT VIA UPWORK. ANY OTHER CONTACT IS AN IMMEDIATE DISQUALIFICATION FOR THIS ROLE AND ANY OTHER ROLES