Marketing Strategy, Funnel & Content System Setup for Airbnb / Short-Term Rental Business

I run My Best BnB, a business that helps Airbnb and short-term rental owners improve revenue, guest experience, pricing, automation, and direct bookings. I'm looking for an experienced marketing strategist to help me build a complete client acquisition and content system that I can manage myself long-term. I'm not looking for an ongoing social media manager. I want someone who can help me define who my ideal clients are, what message will resonate with them, where to reach them, and how to build a repeatable system that consistently attracts qualified leads. I already have a website in development, so this project should look at the bigger picture: positioning, marketing strategy, content, social media, funnel design, lead generation, and how everything works together. Phase 1 – Strategy & Client Acquisition • Define ideal clients, their pains, goals, objections, and buying motivations. • Define positioning, messaging, and what makes My Best BnB different. • Review my website, consultation booking flow, and overall client journey. • Map the path from first contact (content, referrals, search, social media, etc.) to consultation call and paying client. • Recommend improvements to increase lead quality and conversions. • Determine which channels and platforms deserve the most attention. Phase 2 – Content & Distribution System • Define content pillars and content formats that support the strategy. • Recommend and help set up the software stack for planning, scheduling, publishing, automation, and analytics. • Review existing social media accounts and recommend which platforms should be used. • Help create, optimize, connect, and configure the selected platforms, including bios, branding, links, settings, permissions, and integrations. • Create a simple, repeatable workflow for creating content, publishing it, repurposing it, and tracking results. • Recommend an efficient filming and content-production process. • Create an initial content roadmap and action plan. Deliverables • Marketing strategy and positioning. • Client acquisition funnel. • Platform recommendations, account setup, and optimization. • Software recommendations and implementation plan. • Content strategy and production framework. • Written roadmap and documentation. • Handoff call so I fully understand the system and can manage it independently. Please include a few relevant examples or case studies and a brief explanation of how you would approach this project.