Marketing Strategy for Millwork company

We are a premium architectural millwork and custom cabinetry company. A major corporate kitchen competitor (Wren Kitchens) recently went out of business abruptly in our market, leaving many local homeowners stranded with unfinished or demolished projects. We want to launch a highly targeted local Facebook/Instagram lead generation campaign to step in and offer our local manufacturing/remodeling services to these specific customers. What we already have ready: High-quality project/workshop imagery A landing page layout on our domain What we need you to do (Deliverables): Audit/Ensure our Meta Pixel and conversion tracking are correctly set up. Build out geo-targeted local audiences (radius-based targeting around specific ZIP codes/closed showroom locations). Build, structure, and launch the ad sets within Meta Ads Manager using our copy and images. Requirements: Proven track record with local service-based business lead generation (construction, remodeling, roofing, or home services is a massive plus). Case studies or screenshots showing solid cost-per-lead metrics for local lead gen. No agencies, please—we want to work directly with an independent freelancer. Budget: Fixed price ($250 - $450 depending on experience). Please state your flat fee for campaign setup in your proposal.