Marketing and Brand Strategist

Marketing & Brand Strategy Consultant (Hospitality Industry) Overview Regis Staffing Group is a hospitality staffing company serving luxury hotels and resorts throughout Southern California. Over the last 10 years, our primary focus has been building exceptional operations, service delivery, and client relationships. Now we're ready to build the marketing and branding side of the company with the same level of excellence. We're looking for an experienced Marketing & Brand Strategy Consultant who can help us build the foundation for our brand—not just manage social media. This is initially a project-based engagement with the opportunity to become a long-term strategic partner. --- What We're Looking To Accomplish We are looking for someone who can help us: * Develop a long-term marketing strategy. * Build and strengthen the Regis Staffing Group brand. * Build and strengthen the CEO's personal brand (LinkedIn primarily). * Create a consistent and authentic content strategy. * Develop a professional brand voice. * Help establish thought leadership within the hospitality industry. * Develop an ongoing content calendar. * Recommend best practices for LinkedIn, Instagram, Facebook, TikTok, and YouTube. * Develop a User-Generated Content (UGC) strategy. * Recommend systems and workflows for content creation. * Create a roadmap for future marketing growth. --- Initial Project The first engagement will focus on strategy before execution. Deliverables include: * Brand audit of Regis Staffing Group * Personal brand audit (CEO) * Website and messaging review * LinkedIn profile recommendations * Social media audit * Competitive analysis * Brand positioning recommendations * Target audience definition * Content pillars * 90-day content strategy * 90-day content calendar * Marketing roadmap * Recommendations for future paid advertising * Recommendations for future content production * Recommendations for future UGC implementation --- Ideal Background We're looking for someone with experience in: * Brand Strategy * Marketing Strategy * Personal Branding * LinkedIn Growth * Executive Thought Leadership * Social Media Strategy * Content Marketing * UGC Strategy * Hospitality, luxury, B2B, staffing, or professional services (preferred) Experience working with founders or CEOs is a significant plus. --- What Success Looks Like By the end of the initial engagement, we should have: * A clear brand identity. * A clear messaging strategy. * Defined content pillars. * A repeatable content system. * A professional LinkedIn strategy. * A marketing roadmap that can scale as the company grows. --- --- About Regis Staffing Group Regis Staffing Group provides staffing solutions to luxury hotels throughout Southern California. Our company has been built on operational excellence, responsiveness, and long-term client relationships. We're now looking for the right strategic marketing partner to help us build a brand that reflects the quality of the company we've spent years creating.