Marketing and Paid Media Specialist

Growth Marketing & Paid Media Specialist (AI-First Marketing) Part-Time | 10–20 Hours per Week | Hourly | Potential for Long-Term Relationship About Us We're launching a new online education platform designed to help small business owners build more profitable, sustainable businesses. Our first product is an intensive online Boot Camp. Sales begin within the next 2 weeks, and the Boot Camp launches September 1. We're looking for someone who thrives in an entrepreneurial environment, can hit the ground running, and wants to help build something meaningful from the ground up. About the Role This is not simply a paid media or reporting position. We're looking for someone who combines strategic thinking, creativity, strong writing instincts, analytical ability, and a passion for using the latest AI tools to produce better marketing. We want a marketing partner who can help us improve our messaging, strengthen our content, optimize advertising campaigns, refine social media and email marketing, and make ongoing recommendations that increase conversions throughout the launch. You'll be expected to work independently, bring ideas to the table, identify opportunities for improvement, and make recommendations—not simply execute assigned tasks. AI-First Marketing We believe AI is fundamentally changing how great marketing gets done. We're looking for someone who is excited to experiment with the newest AI platforms and workflows to dramatically improve productivity, creativity, and campaign performance. This includes using AI to: Generate and refine social media content Improve email marketing campaigns Create and test ad copy and creative concepts Analyze campaign performance Accelerate research and competitive analysis Build smarter marketing workflows and automations Produce better results with fewer resources If you're already incorporating cutting-edge AI tools into your daily workflow—and enjoy learning the next generation of tools as they emerge—we want to hear from you. Experience with AI-assisted coding ("vibe coding") to build lightweight automations, dashboards, landing page improvements, or marketing workflows is a significant plus. You don't need to be a software engineer, but you should be comfortable using AI to build solutions that make marketing faster and more effective. Responsibilities Develop and refine our paid media strategy. Build, manage, and optimize Meta (Facebook and Instagram) advertising campaigns. Recommend audience targeting and testing strategies. Edit and improve social media content, advertising copy, email campaigns, and marketing messaging. Use AI tools to increase the speed and quality of content creation and campaign optimization. Provide recommendations to improve landing pages and conversion rates. Build dashboards that clearly track campaign performance. Monitor campaign performance and proactively recommend adjustments. Analyze results and identify opportunities to improve cost per lead, registrations, and sales. Participate in weekly strategy meetings. Continuously bring fresh ideas, creative concepts, AI workflows, and marketing best practices. Budget & Growth Mindset We're operating like a startup. Our initial paid media budget will be no more than approximately $500 per week until we've proven the messaging, targeting, and overall sales funnel. Because of that, we're looking for someone who understands how to make every advertising dollar count. This role is about disciplined testing, thoughtful experimentation, and continuous optimization—not simply increasing ad spend. Success will come from identifying the right audiences, refining creative and messaging, improving conversion rates, and using data and AI to make smart adjustments that produce measurable results. If you're accustomed to relying on large advertising budgets to generate results, this probably isn't the right fit. If you enjoy building efficient, high-performing campaigns with limited resources and then scaling once the model is proven, we'd love to meet you. Qualifications We're looking for someone with experience in several of the following areas: Paid social advertising, particularly Meta (Facebook and Instagram) Growth marketing for online businesses or digital products Copy editing and content refinement Email marketing optimization Creative testing and messaging optimization Marketing analytics and dashboard creation Conversion optimization Google Analytics, Meta Ads Manager, Looker Studio, Airtable, or similar reporting platforms Experience using leading AI tools to improve marketing performance Comfort with AI-assisted coding ("vibe coding") to create simple automations, workflows, or productivity enhancements Strong written and verbal communication skills Most importantly, we're looking for someone who is curious, embraces new technology, thinks both creatively and analytically, and enjoys finding smarter ways to market. Success Looks Like By September 1, we want to: Fill every available Boot Camp seat. Build a repeatable customer acquisition process. Identify the highest-converting audiences. Determine which messaging and creative performs best. Build reporting that helps us continuously improve future launches. Develop AI-powered marketing workflows that make our team faster and more effective. Establish a scalable marketing engine that can grow as our advertising budget increases. Who Will Love This Role This is a great opportunity for someone who loves learning, experimenting, and building. You might be an ambitious marketing student, a recent graduate, or an early-career marketer looking for an opportunity to gain real-world experience across every aspect of growth marketing. If you're naturally curious, eager to learn, and excited to move quickly, you'll fit right in. Our environment is fast-paced, collaborative, and entrepreneurial. We're going to try a lot of things. Some ideas will work. Others won't. That's exactly how we want to operate. We'll launch campaigns, study the data, improve the messaging, test new creative, refine the audience, leverage AI, and keep getting better. We aren't looking for perfection—we're looking for continuous learning and improvement. You'll work directly with the founders, contribute ideas from day one, experiment with the newest AI tools, and help build a company from the very beginning. If you're looking for a predictable job where everything is already figured out, this probably isn't the right fit. If you're energized by solving problems, moving quickly, learning constantly, using AI to work smarter, and helping build something special, we'd love to meet you. Why This Opportunity Is Different We're not hiring someone to manage ads. We're looking for a true growth marketing partner who wants to help build a brand. If this launch is successful, we'd like this relationship to continue as we expand into additional Boot Camps, memberships, live events, and other digital products. To Apply Please include: A brief overview of your relevant experience. Examples of paid media campaigns you've managed and the results achieved. Examples of marketing content or messaging you've helped improve. Tell us which AI tools you use regularly and how they've improved your marketing workflow. Describe any AI-powered automations, "vibe coding" projects, or custom workflows you've built to improve productivity or campaign performance. The reporting tools and dashboards you typically use. An example of a campaign that wasn't performing well and how you diagnosed the problem, adjusted your strategy, and improved the results. Why this opportunity interests you. We care far more about curiosity, creativity, initiative, and a willingness to learn than having the perfect résumé. If you're excited by AI, growth marketing, experimentation, and the opportunity to help build a company from the ground up, we'd love to hear from you.