Media Buyer — DTC Telehealth Brand (Meta/Google) — Performance-Focused
Worldwide
We're TinyRx, a direct-to-consumer telehealth platform (weight loss, wellness, and prescription treatments). We're looking for an experienced media buyer to launch and scale paid acquisition on Meta and Google. What you'll do: Launch, manage, and optimize paid campaigns on Meta and Google (TikTok a plus). Build and test creative angles, hooks, and landing page variations. Own the full funnel from ad to checkout, working toward a target CPA. Report weekly on spend, CPA, ROAS, and creative performance. Recommend budget allocation across channels as we scale. Requirements: Proven experience running paid ads for telehealth, pharma, supplements, or other restricted/regulated categories — this is non-negotiable. You must know how to get health offers approved and keep accounts alive. Familiarity with Meta's health/personal attributes policies and Google's healthcare certification requirements (LegitScript experience is a strong plus). Direct response background — you optimize for purchases, not clicks or impressions. Available for a weekly check-in call; async otherwise. Nice to have: experience with GLP-1/weight loss offers or telehealth affiliate funnels. To apply: Share 2–3 accounts you've run in health/telehealth or restricted categories, the results (spend, CPA, ROAS), and how you'd approach launching a new telehealth offer on Meta in the first 30 days.
- More than 30 hrs/weekHourly
- 3-6 monthsDuration
- IntermediateExperience Level
$8.00
-
$25.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:50+
- Last viewed by client:3 days ago
- Interviewing:5
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesWeston10:23 PM
- $108K total spent46 hires, 0 active
- 2,598 hours
- Finance & AccountingSmall company (2-9 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by