Media Buyer Senior

We are seeking a highly experienced, data-driven Senior Media Buyer to join our growth-oriented team. In this role, you will take full ownership of our digital advertising strategy, executing and scaling high-performing campaigns that drive measurable business growth. The ideal candidate has a proven track record of managing significant budgets and converting complex data into actionable optimization strategies. Key Responsibilities: Campaign Management: Plan, set up, and execute end-to-end paid advertising campaigns across multiple digital networks, ensuring alignment with overall business objectives. Data Analysis & Optimization: Continuously monitor, analyze, and report on campaign performance metrics (ROAS, CPA, CTR, CPC) to identify scaling opportunities and efficiency leaks. A/B Testing: Design and implement rigorous testing frameworks for creative assets, ad copy, landing pages, and audience targeting to boost conversion rates. Budget Allocation: Strategically manage and distribute advertising budgets to maximize Return on Investment (ROI) and minimize wasted spend. Reporting: Build and maintain clear, data-driven dashboards to communicate performance insights and strategic next steps to stakeholders. Requirements & Qualifications: Experience: 3+ years of proven, hands-on experience as a Media Buyer or Performance Marketing Specialist managing digital ad campaigns. Platform Expertise: Advanced, deep-dive knowledge of Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Display, YouTube) is strictly essential. Analytical Skills: Strong proficiency in data analysis tools (such as Google Analytics 4, Looker Studio, or Excel) with a sharp ability to translate raw metrics into growth strategies. Mindset: Highly analytical, detail-oriented, and proactive, with a passion for creative problem-solving and staying ahead of industry trends.