Media Buyer for US-Based Advertising Agency | Ads Specialist | Meta Ads & Google Ads

About the Role AdSquad is a remote-first performance marketing agency running paid social and paid search campaigns for clients across Meta Ads (Facebook Ads) and Google Ads. We're hiring an experienced Media Buyer / PPC Specialist to own campaign management and optimization for a portfolio of client accounts, working closely with our Strategists and Project Managers inside a fast-moving, systems-driven team. This isn't a "set it and forget it" role. Our media buyers run disciplined daily check-ins, structured split testing, and rigorous QC on every account, and they're expected to use AI-assisted tools to work faster without cutting corners. There's a clear growth path here too: strong media buyers often move into a hybrid PM + Media Buyer role as they build client-facing experience. What You'll Do - Build, launch, and manage paid social (Facebook Ads/Meta Ads) and paid search (Google Ads) campaigns, following AdSquad's naming conventions and campaign setup checklists - Run a daily check-in sweep on assigned accounts, catching budget issues, delivery problems, and performance anomalies before they become client problems - Design and execute structured A/B and split tests (creative, audience, placement, bidding) and translate results into concrete optimization decisions - Manage bids, budgets, and targeting to hit ROAS, CPA, and CPL performance targets - Set up and QA tracking and UTM parameters so performance data flows cleanly into our reporting and CRM (GoHighLevel) - Partner with Strategists on multi-channel strategy, targeting, retargeting structure, and budget pacing - Support EOW/EOM reporting, flagging performance trends and providing the data that goes into client-facing reports - Use AI-assisted tools (e.g., ChatGPT, Claude, and internal workflows) to speed up campaign audits, creative iteration, and reporting - Keep Monday.com boards and Slack channels current so PMs and Strategists always know account status - Follow AdSquad's Media Buyer QC standards on every account, this is a system that rewards attention to detail, not just campaign instinct What We're Looking For - 3+ years hands-on experience as a Media Buyer, PPC Specialist, or Digital Advertising Manager, running Facebook Ads/Meta Ads and Google Ads campaigns (agency experience strongly preferred) - A track record of taking accounts from underperforming to profitable through structured testing and data-driven campaign optimization, not guesswork - Comfort working inside a process-driven agency, checklists, naming conventions, and QC standards aren't red tape to you, they're how good work scales - Strong analytical skills, you can read a dataset, spot the real problem, and explain your recommendation in plain language - Experience with Monday.com, and Slack - Comfortable using AI tools as part of your daily workflow (prompting, campaign audits, creative iteration) - Excellent written English, you'll communicate directly with US-based team members and, over time, clients - Able to work with US Central Time (8 AM-5 PM CT) - Self-directed and reliable, this is a remote role and we trust our media buyers to own their accounts Nice to Have - Experience with lead-gen or local service business accounts - Familiarity with creative production tools (CapCut, Canva, or similar) - Prior exposure to a structured SOP-based agency environment What We Offer - Competitive salary with monthly performance bonuses - Fully remote, with a clear growth path toward a hybrid Project Manager + Media Buyer role - A well-documented, systems-driven team, you won't be left to figure things out alone - The chance to work directly with a small team of experienced performance marketers on real client outcomes