Media Buyer for Medspa Marketing Agency

Clinic Success Partners runs Meta (Facebook and Instagram) ads for dental clinics, aesthetic clinics, and med spas across the UK, US, and Australia. We've worked with dozens of clinics and are restructuring our media buying team. We're looking for a part-time Meta Ads Performance Marketer who can do more than optimize campaigns. You should be able to identify what's actually limiting performance, build the right strategy, and take ownership of results. This isn't a role for someone who tweaks budgets once a day and reports on ROAS. Our designers and video editors handle almost all creative, and our VA takes care of uploads and routine work. Your focus will be strategy, optimization, and quality control. Occasionally, you may need to make a simple edit in Canva or CapCut, generate an image with ChatGPT, or approve a creative before it goes live. What this role looks like Here's a real example. One of our UK skin clinics doesn't have a lead generation problem. It has a show rate problem. Instead of chasing cheaper leads, we'd expect you to build a system that improves appointment attendance through: A local acquisition campaign hitting target CPL Low-cost local engagement campaigns to build familiarity in the area Organic content repurposed into paid ads Retargeting for engagers, website visitors, and booked patients using testimonial and trust-building content Everything structured within Meta's advertising policies and aesthetic industry compliance If you're already thinking about how you'd approach that account, you're probably who we're looking for. Responsibilities Manage and grow multiple Meta ad accounts Act as the performance owner for the accounts you manage, identifying bottlenecks and implementing the highest-impact improvements Build and optimize full-funnel campaign structures for acquisition, local awareness, and retargeting Monitor performance throughout the week and act quickly when campaigns fall outside KPI Decide when to scale, reduce spend, pause campaigns, or refresh creative Review and approve creatives before launch Set up and maintain campaigns in GoHighLevel, including workflows, lead routing, integrations, and basic troubleshooting Make the occasional simple edit in Canva or CapCut when needed Attend two 15-minute strategy calls each week with our Client Success Manager Minimum requirements Strong experience buying Meta ads across multiple client accounts, ideally in an agency Solid understanding of campaign structure, testing, scaling, and performance analysis Up to date with Meta's current ad platform, including changes such as the Andromeda update Experience using GoHighLevel Comfortable making simple edits in Canva or CapCut when needed (this is not a creative production role) Access to Canva, CapCut, and a paid ChatGPT subscription (or equivalent AI tools) for occasional creative edits and image generation Strong attention to detail Comfortable following documented SOPs while taking ownership of results What we're really looking for You think in systems and funnels, not just campaigns You care about booking rates and show rates, not just lowering CPL You're comfortable making decisions without waiting for instructions You can explain why you're making a change, not just what you're changing You take ownership of account performance Bonus points Experience running Meta ads for dental clinics, aesthetic clinics, med spas, cosmetic practices, or other regulated local businesses Strong local lead generation experience Experience improving booking rates and show rates Knowledge of advertising compliance in the aesthetics industry How we work We run on documented SOPs, KPI dashboards, and support staff who handle the admin. You'll have real ownership of the accounts you manage and won't be micromanaged, but we do expect you to explain your thinking, follow our processes, and own the results. You'll work with our Client Success Manager rather than speaking directly with clients. To apply Start your proposal with SHOWRATE so we know you read the full post. Keep your answers concise and specific. We care more about how you think than how much you write. Applications without a relevant case study won't be considered. Case study (required): Tell us about one Meta ads account you've personally improved for a dental clinic, aesthetic clinic, med spa, or another local lead generation business. Include: The client's objective The biggest bottleneck you identified What you changed The results (CPL, booking rate, show rate, CPA, ROAS, or other relevant KPIs) Screenshots from Ads Manager or your reporting dashboard are strongly preferred (feel free to blur sensitive information). Scenario (required): A skin clinic is generating leads at £8 CPL, but only 35% of booked consultations attend. Walk us through how you'd diagnose the problem and what you'd do over the next 30 days to improve show rate. Be specific. Scenario (optional, strong plus): You're launching Meta ads for a new aesthetic clinic in a competitive city with no pixel data. How would you structure the account over the first 60 days? Cover campaign structure, testing, local awareness, and retargeting. GoHighLevel: What experience do you have with campaign setup, workflows, lead routing, integrations, and troubleshooting? Do you have access to Canva, CapCut, and a paid ChatGPT subscription (or equivalent AI tools)? If you're looking for a role where someone else tells you exactly which buttons to press, this isn't the right fit. If you enjoy finding bottlenecks, building strategy, and taking ownership of performance, we'd love to hear from you.