Media Buyer

THIS IS FOR A FULL TIME ROLE, IF YOU ARE AN AGENCY PLEASE DO NOT APPLY. --- If you are not an A player or have what it takes to work hard and acheive your dreams, please do not apply. We dont hire anyone who is not willing to give it all, doesnt have a proper English command or have other commitments. --- We are looking for a media buyer from 2-5 years in experience. Preferably in the homeimprovment niche (lead generation for roofing, windows and doors, renovation and extensions type of companies). The media buyer will be stepping up from purely media buying to getting in to the full scope of marketing including coordinating with graphic designers for visuals, reporting, giving proper marketing plans etc. And the main responsibilities are: 1. Campaign Setup & Execution You are responsible for building and managing campaigns exactly as instructed, including: • Setting up campaigns in Meta Ads (primary) • Creating: Campaigns Ad sets Ads (using provided copy, creatives, and structure) • Correctly applying: Targeting Budgets Placements Naming conventions Tracking parameters (UTMs, pixels, events) You must double-check setups before launch to avoid errors. 2. Daily Campaign Monitoring On a daily basis, you are expected to: • Check campaign performance • Monitor key metrics such as: Spend CPM CTR CPC Leads / Booked Calls (depending on funnel) • Flag: Overspending Broken ads Disapproved ads Sudden performance drops or spikes You do not ignore problems — you escalate them. 3. Optimization (Guided, Not Guessing) Optimizations are done based on instructions, SOPs, or approval, including: • Turning off underperforming ads • Duplicating winners • Budget increases/decreases (within allowed limits) • Testing: New creatives New hooks New audiences (when approved) No random changes.  No emotional decisions.  Everything is logged and explained. Identifying winning creatives and angles Having a clear ICP Briefing new angles, scripts and creatives to make sure high conversions 4. Reporting & Communication You are responsible for clear, honest reporting, including: • Daily or weekly performance summaries • Updating dashboards / sheets when required • Sharing: What’s working What’s not working What needs attention If you don’t understand a metric — you ask.  If something breaks — you report immediately. 5. Creative Feedback Loop You do not design creatives, but you must: • Review ad performance by creative • Identify: Winning hooks Winning angles Fatigue signals 6. Learning & Skill Development As a junior, part of your job is to actively level up, including: • Studying: Past winning campaigns SOPs Loom videos Feedback from seniors • Understanding: Funnels Lead quality vs lead volume How ads connect to sales You are expected to improve month over month.