Media Buyer

We're hiring an experienced media buyer to manage paid ad campaigns and lead generation for TutorsTok, an online tutoring platform. You'll own strategy and execution across Meta (Facebook/Instagram) and TikTok Ads, plus build and optimize the funnels that turn clicks into booked tutoring sessions. We're looking for a proven operator — not a generalist — with 3+ years buying media on both platforms and demonstrated success generating leads in education, coaching, or similar high-LTV services. Full requirements, responsibilities, and application instructions are in the attached document. To be considered, please follow the application instructions in the attached doc (including the keyword we ask you to start your proposal with). Generic proposals will be ignored. 4. Walk me through one Meta or TikTok lead gen campaign you've run. Include: niche, total ad spend, CPL achieved, total leads generated, and how long you ran it. (158 chars) 5. What's your experience advertising for education, tutoring, coaching, or info-product businesses? Share specific examples. (122 chars) 6. What's the highest monthly ad spend you've personally managed, and on which platform? (85 chars) 7. Describe your typical funnel structure for a lead gen campaign — from ad creative to booked appointment. What tools do you use at each step? (140 chars) 8. What's your process for the first 14 days of a new account — what do you set up, test, and report on? (101 chars) 9. Are you comfortable handling pixel setup, CAPI, and conversion tracking yourself, or do you need a developer? (109 chars)