Media Buyer

**Job Title:** Meta Ads Specialist (Fitness Industry) – Part-Time Contract **Job Description** We're looking for an experienced **Meta Ads Specialist** to help launch and optimize lead generation campaigns for a growing fitness business. This is a hands-on role for someone who understands how to build high-converting Facebook and Instagram campaigns from the ground up. You'll work directly with our marketing agency to implement strategy, optimize performance, and help generate qualified leads for our client. This is an initial project with the opportunity for ongoing work across multiple clients if it's a good fit. ### Responsibilities * Set up Meta Business Manager and Ads Manager (if needed) * Configure Pixel, Conversions API, and event tracking * Build campaign structure based on our strategy * Create audiences (custom, lookalike, interest-based) * Set up lead generation and conversion campaigns * A/B test creatives, copy, and landing pages * Monitor campaign performance and optimize weekly * Troubleshoot tracking and attribution issues * Provide clear reporting on KPIs and recommendations ### Requirements * 3+ years managing Meta ad campaigns * Proven experience generating leads for local service businesses or fitness businesses * Strong understanding of: * Meta Ads Manager * Meta Pixel * Conversions API * GA4 * Lead Forms * Landing page optimization * Experience with CRM integrations is a plus * Strong communication skills * Able to work in EST timezone for occasional meetings ### Nice to Have * Experience with gyms, fitness studios, personal trainers, or wellness brands * Familiarity with GoHighLevel, HubSpot, or similar CRMs * Copywriting experience for paid social * Creative strategy experience ### Deliverables * Complete Meta account setup * Tracking verified and tested * Campaigns launched * Weekly optimization recommendations * Monthly performance summary ### To Apply Please include: 1. A brief introduction. 2. Your experience with Meta lead generation campaigns. 3. Examples of fitness or local service businesses you've worked with. 4. Your average cost per lead for similar clients. 5. Screenshots or case studies showing campaign performance (ROAS, CPL, lead volume, etc.). 6. Your hourly rate and weekly availability. 7. The words **"Fitness Growth"** at the top of your proposal so we know you read the entire posting. ### Budget * **$20–50/hour**, depending on experience. * Ongoing work available for the right person. --- ### Screening Questions 1. How many years have you managed Meta Ads professionally? 2. Have you run campaigns for gyms, fitness coaches, or wellness businesses? Please explain. 3. What's the lowest cost per qualified lead you've achieved for a local service business? 4. What is your process for launching a brand-new Meta account? 5. How do you set up Pixel and Conversions API? 6. Walk us through how you optimize an underperforming campaign. 7. What metrics do you monitor daily and weekly? 8. Which CRM and landing page platforms have you integrated with? 9. Have you worked inside an agency managing multiple client accounts? 10. Can you commit to providing weekly optimization updates and documentation?