TV Media Buyer

Overview We’re looking for a senior, hands-on TV & video media buyer who can own execution, optimize performance, and expand our efforts into OTT/streaming. This role is for someone who knows how to buy, negotiate, optimize, and deliver results, not just plan. You’ll also oversee light operational support (trafficking, reporting), ensuring campaigns run cleanly and efficiently. Key Responsibilities • Plan, buy, and optimize local and national TV (broadcast, cable, syndicated) • Lead OTT / CTV / streaming buys across DSPs and publishers • Optimize campaigns daily based on response, CPL, CPC, and ROI • Quickly identify underperforming inventory and adjust in real time • Negotiate rates, added value, and placements with stations, networks, and streaming partners • Oversee pacing, clearance, and delivery accuracy • Direct and manage admin support for trafficking and reporting • Collaborate with creative and analytics teams to improve performance Qualifications • Bachelor's Degree in Marketing or Advertising preferred • 5+ years of hands-on TV media buying (local + national) • Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar) • Proven OTT / CTV / streaming buying experience • Strong negotiation skills with stations and vendors • Data-driven mindset with comfort analyzing response and performance metrics • Experience managing or directing support staff • Ability to move fast, pivot quickly, and be accountable for results Preferred Qualifications • DRTV or high-frequency / low-cost buying experience • TV & streaming attribution knowledge (call tracking, view-through, matched market, etc.) • Strong Excel and reporting/dashboard experience