UK PR & Media Outreach Specialist

We are looking for an experienced and results-driven **PR and Media Outreach Specialist** to help us build national awareness, credibility, and engagement for the **MAI Awards 2026**. This is a unique UK-wide campaign focused on recognising the people, businesses, craftsmanship, innovation, and rising talent behind the stone, worktop, construction, kitchen, and surface industries. ## About MAI Awards 2026 MAI Awards 2026 is a nationwide programme that will involve travelling across England and Wales, visiting hundreds of fabricators, suppliers, workshops, showrooms, and industry professionals. The campaign will include: * Business and founder interviews * Factory and workshop visits * Craftsman and employee stories * Project case studies * Professional videos * Social media features * Regional award nominations * Public voting * Sponsor partnerships * A final documentary and awards programme Our goal is to make MAI Awards 2026 a recognised and respected industry campaign that celebrates the people and businesses shaping the future of the UK stone and construction sector. ## What We Want PR to Achieve The selected PR specialist will help us: * Build national awareness of MAI Awards 2026 * Increase award nominations and public voting * Secure media coverage in relevant UK publications * Generate interest from sponsors and industry partners * Increase website traffic and social media followers * Build trust and credibility for the MAI brand * Increase trader, fabricator, and supplier registrations * Generate genuine customer and business enquiries * Position MAI as a leading platform connecting homeowners, tradespeople, fabricators, suppliers, and construction professionals * Share the real stories of UK businesses, craftspeople, founders, employees, and rising talent ## Target Media We are interested in coverage across: * UK national media * Regional and local newspapers * Construction and building publications * Stone and surface industry publications * Kitchen and bathroom publications * Architecture and interior design media * Manufacturing and engineering publications * Business and entrepreneurship media * Technology and AI publications * Trade magazines * Podcasts * Radio * Online news platforms * Influencer and industry channels ## Responsibilities The PR specialist will be responsible for: * Developing a complete PR strategy for MAI Awards 2026 * Identifying relevant journalists, editors, publications, podcasts, and media contacts * Building and maintaining a targeted media database * Writing professional press releases * Creating personalised media pitches * Pitching founder stories, business stories, award announcements, and regional stories * Securing interviews, features, mentions, and media coverage * Developing regional PR campaigns around each business visit * Promoting award nominations and voting * Creating sponsor-focused PR opportunities * Helping MAI establish strong relationships with trade and industry publications * Identifying podcast, radio, webinar, and speaking opportunities * Following up with journalists and editors * Tracking all outreach and responses * Providing regular progress reports * Measuring media reach, website traffic, enquiries, and campaign results ## Key Story Opportunities Potential PR stories may include: * MAI travelling across England and Wales to document the UK stone industry * The stories behind hundreds of stone fabricators and suppliers * The people and craftspeople behind Britain’s kitchens and interiors * Family-run businesses and local success stories * Rising stars and apprentices in the industry * Women in stone, manufacturing, and construction * Innovation in stone fabrication and installation * Artificial intelligence supporting the construction industry * Sustainability and responsible material use * Local businesses representing their region nationally * The future of the UK stone and surface industry * MAI’s mission to connect homeowners with verified professionals ## Expected Deliverables Applicants should clearly explain what they can deliver each month. Expected deliverables may include: * PR campaign strategy * Media and journalist database * Press releases * Personalised media pitches * Local and regional press campaigns * National and trade media outreach * Podcast and radio outreach * Follow-up communication * Media coverage tracking * Monthly performance report * Recommendations for improving results ## Performance Targets We are looking for measurable results, not only the number of emails sent. Performance will be assessed based on: * Relevant media contacts reached * Journalist responses * Interviews secured * Articles and features published * Regional media coverage * Trade-publication coverage * Podcast and radio appearances * Backlinks generated * Website visitors from PR * Award nominations generated * Voting participation * Sponsor enquiries * New followers and engagement * Trader and business registrations * Genuine customer enquiries * Estimated media reach All media coverage must be relevant, genuine, and from credible sources. ## When Applying, Please Include Please provide: 1. Examples of successful PR campaigns you have managed 2. Media coverage you have previously secured 3. Experience working with UK media 4. Experience in construction, manufacturing, technology, interiors, or business PR 5. Examples of press releases or media pitches you have written 6. Your proposed strategy for MAI Awards 2026 7. The media categories you would target first 8. Your proposed monthly deliverables 9. Your fee or monthly budget 10. Your expected timeline for securing initial coverage 11. How you will measure PR performance 12. Confirmation of whether you already have relationships with UK journalists or trade publications Please do not submit a generic proposal. Your application should explain what story angles you believe will attract the strongest media interest and how you would help MAI Awards 2026 achieve national recognition. We are looking for a proactive PR partner who understands that successful PR should generate: **Credibility, media coverage, nominations, followers, sponsor interest, website traffic, registrations, enquiries, and measurable business growth.** This is a long-term opportunity for the right freelancer who can demonstrate genuine results. A strong freelancer-platform title would be: **“UK PR & Media Outreach Specialist Required for Nationwide Industry Awards Campaign.”**