Meta Ads Account Setup for Online Coaching Program (Foundation Build)

I run an online coaching program for early-stage founders and I'm ready to start running paid ads on Meta. I'd rather have the account set up properly from the start than keep boosting posts and hoping something sticks. Looking for someone strong in Facebook Ads Manager to build the foundation, the full PPC campaign setup, conversion tracking, and a few starter audiences I can test. I'd also want help shaping the marketing strategy around our offer and figuring out which social media content creation angles to run first. The goal is steady lead generation for our free intro calls without me having to babysit it daily. Happy to keep the social media marketing and Facebook advertising side lean for now, I just need it built right so I can scale later, with some guidance on what to watch and when to adjust through basic campaign optimization.