Meta Ads Audit & Optimization Review

I'm looking for an experienced Meta Ads specialist to review my current Facebook and Instagram ad setup and provide an honest assessment of whether everything has been configured correctly. I recently had a freelancer set up my campaigns and I'd like a second set of eyes to verify the account structure, tracking, targeting, and optimization strategy before I invest additional budget. What I Need Please review: Campaign structure Ad sets and targeting Conversion tracking and event setup Pixel implementation Attribution settings Audience configuration Budget allocation Creative setup Retargeting setup (if applicable) Landing page tracking and conversion flow Overall optimization opportunities Deliverables I would like: A full audit of the account Identification of anything that is incorrectly configured Recommendations for improvements A screen-recorded walkthrough or Zoom call explaining findings A prioritized action list of what should be fixed immediately vs. later About the Campaign Running Facebook and Instagram ads Objective is lead generation / application submissions Budget is currently modest, but may increase if performance is strong Looking for someone who focuses on data and performance, not someone who simply follows a generic Meta checklist Ideal Candidate 3+ years managing Meta Ads Strong understanding of conversion tracking and attribution Experience auditing existing accounts Able to explain findings clearly Comfortable challenging existing setup if something isn't right To Apply Please include: Examples of Meta Ads accounts you've audited Brief overview of your audit process Any certifications or relevant experience Your estimated cost for a one-time audit