Meta Ads Buyer for US Law Firm Accounts (Ongoing, Room to Grow)

Posted last month

Worldwide

Summary

We run Facebook and Instagram ads for law firms in the United States. We have been doing this successfully for over 16 years, including inside large national firms. We are adding a media buyer to take daily ownership of live accounts. Meta only. No Google Ads. No SEO. No design work. WHY THIS JOB IS DIFFERENT Most ad work ends at the lead form. You send leads, the client says they were bad, and nobody can prove anything either way. Not here. Each month I show you which campaigns produced signed clients and what each one cost. You will know which ads bring in real cases and which ones only bring in forms. Most media buyers never get told this, and working with these numbers will make you better at this job. You also get: - Accounts that already work. Clean tracking, correct pixels, no mess to fix first. - Creative produced separately. You test and rotate it. You do not make it. - No client calls, no chasing invoices, no scope creep. You work with me and only me. - Steady weekly hours instead of one-off projects. - More accounts and a higher rate for someone who performs. I set strategy and handle the law firms. You run the accounts. If the numbers say I am wrong, tell me. THE AD ACCOUNTS Multiple active accounts. US law firms, workplace and injury claims, employment law. Some campaigns run in Spanish. I will share account count, spend, and targeting details with candidates I speak with. WHAT YOU WILL DO - Watch spend and keep budgets on pace - Rotate and test creative before the current ads stop working - Tell us what creative to make next, based on what the data shows - Check that lead forms work and consent wording is correct - Send one short written report each week - Flag anything unusual within 24 hours The number that matters is cost per signed client, not cost per lead. WHO WE ARE LOOKING FOR - 2+ years running Meta ads at $10,000 per month or more - Experience in law, insurance, finance, or another industry with strict advertising rules - Some familiarity with what law firm ads can and cannot say, or a willingness to learn it quickly - When you read a report, your first question is what happened after the form was filled out - Able to overlap with US Pacific mornings two or three days a week. The rest of the work is on your own schedule. - Nice to have: Spanish, TCPA consent rules, CallRail/Call Tracking Metrics or GoHighLevel. HOW TO APPLY Skip the introduction. Put your answers to these two questions in the proposal box. 1. Tell me about an account where you cut spend or turned off a campaign. What did you shut off, why, and what happened over the next 30 days? Real numbers, even rough ones. 2. A lead form campaign has been running six weeks. Cost per lead is down 30% from where it started and volume is up. The client says the leads have gotten worse. What do you look at first, and what are the two most likely explanations? If you have a summary of 90 days of spend and results from an account you have run, include it. Numbers are fine, no screenshot needed. Cover or leave out client names. NOTE You get access to ad accounts only. Some cases are sensitive, so you sign an NDA first.

  • Not Sure
    Hourly
  • 1-3 months
    Duration
  • Intermediate
    Experience Level
  • $8.00

    -

    $25.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Facebook Advertising
Social Media Advertising
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:last week
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Mar 9, 2017
  • United States
    Roseville3:54 AM
  • $41K total spent
    202 hires, 19 active
  • 1,648 hours

Explore similar jobs on Upwork

Reddit Growth & Surgical Outreach SpecialistFixed-price‐ Posted 2 months ago
Community Management
Social Media Marketing
Lead Generation
Social Media Management
Social Marketing for Rugby ClubHourly‐ Posted 2 months ago
Social Media Marketing
Facebook
Internet Marketing
Twitter/X Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo