Meta Ads Coach & Strategist (Hourly) | Help Us Build a Lead Generation Engine
Worldwide
Meta Ads Growth Coach & Strategist (Hourly) | Help Us Build a Lead Generation Engine We're looking for an experienced Meta Ads Growth Coach & Strategist who enjoys teaching, collaborating, and building marketing systems. This is not a traditional media buying role, and we're not looking for an agency or someone to manage our ads for a monthly retainer. We already have an internal team that will execute the work. We're looking for an expert who can coach us, guide our strategy, help us make the right decisions inside Meta Ads Manager, and build a repeatable lead generation system together. Think of this as becoming our trusted Meta Ads advisor. --- ## About Us We're a luxury entertainment company that's expanding into business coaching for event professionals. We're building a lead generation system inspired by Taki Moore's **100 Lead Bundle** strategy and are looking for someone who can help us implement that framework using Meta Ads. Our goal isn't simply to generate clicks. We're building an engine that consistently attracts the right audience, grows our email list and social following, and creates qualified "hand raisers" who are interested in learning more about our coaching. --- ## What Success Looks Like We want to consistently attract: * Wedding planners * Event planners * DJs * Photographers * Videographers * Event company owners * Other event professionals Success means building an audience that: * Follows our Facebook and Instagram pages * Joins our email list * Downloads our lead magnets * Engages with our content * Books consultation calls over time --- ## What You'll Do * Join Zoom strategy sessions with our team * Review our existing marketing strategy and help us improve it rather than replacing it * Review our implementation of the 100 Lead Bundle framework * Help us build Meta campaigns from scratch * Recommend campaign objectives and structures * Build and optimize audiences * Configure Custom Audiences and Lookalike Audiences * Help us implement Meta Pixel and Conversion Tracking * Review campaign performance and recommend improvements * Help us activate "hand raisers" instead of simply generating traffic * Coach our team so we become self-sufficient over time * Help us understand why certain strategies work, not just what buttons to click --- ## Ideal Experience We're looking for someone with proven experience in: * Meta Ads Manager * Facebook Advertising * Instagram Advertising * Audience Building * Lead Generation * Marketing Strategy * Funnel Strategy * Lead Magnet Campaigns * Email List Growth * Conversion Tracking * Meta Pixel * Retargeting * Custom Audiences * Lookalike Audiences Experience with these tools is a plus: * ManyChat * HubSpot * GoHighLevel * CRM integrations Experience working with coaches, consultants, agencies, educators, or service-based businesses is highly preferred. --- ## Who This Role Is NOT For We're not looking for: * Agencies charging monthly retainers * "Done-for-you" media buying services * Someone who simply launches campaigns and disappears * Someone who insists on replacing our existing strategy with their own We're looking for a collaborative partner who enjoys solving problems, testing ideas, and teaching teams. --- ## Initial Engagement We'll begin with a paid strategy session to make sure we're a great fit. During this session we'll: * Review our current strategy * Share our marketing goals * Walk through the 100 Lead Bundle framework * Discuss how Meta Ads should support that strategy * Build a roadmap for implementation If it's a great fit, we'd love to continue working together on an hourly basis. --- ## Budget * Hourly Contract * Preferred Rate: **$40 to $70/hour** * Open to higher rates for exceptional candidates with proven experience We're looking for expertise and strategic thinking, not the lowest hourly rate. --- ## To Apply Please answer the following: 1. Tell us about a Meta Ads campaign where you helped build an audience from scratch. 2. Have you coached a team instead of simply managing campaigns? Tell us about that experience. 3. How would you attract wedding and event professionals using Meta Ads? 4. Have you built lead generation systems that combine Meta Ads, lead magnets, email lists, and consultation calls? 5. If you were joining our team tomorrow, what would your first 30-day plan look like? 6. Are you comfortable working hourly through Zoom strategy sessions instead of a monthly retainer? 7. Start your proposal with the word **Momentum** so we know you've read the entire job post. We're looking for someone who thinks strategically, enjoys collaboration, and wants to help us build a scalable lead generation engine, not just manage advertising campaigns.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- ExpertExperience Level
$30.00
-
$70.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:15 to 20
- Last viewed by client:50 minutes ago
- Interviewing:2
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesNew York3:44 PM
- $172K total spent266 hires, 10 active
- 3,854 hours
- Media & EntertainmentSmall company (2-9 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by