Meta Ads + Content Strategy Project for Premium Wellness Brand

Meta Ads + Content Strategy Project for Premium Wellness Brand Project Overview We are looking for an experienced Meta Ads and social media strategist for a short-term project with the potential for ongoing work. Our business, operates several premium wellness and recovery centers in the San Antonio, Texas area, offering services including IV therapy, cryotherapy, hyperbaric oxygen therapy, red light therapy, infrared sauna, peptides, recovery therapies, and longevity services. This is not a “make a few posts” project. We’re looking for someone who understands strategy, customer psychology, and performance marketing. Initial Project We already have professionally filmed video footage. Your first assignment will be to: * Review our existing video assets * Develop one high-performing Meta ad campaign * Edit and optimize the video for Facebook and Instagram * Write compelling ad copy and headlines * Recommend audience targeting * Set up A/B testing recommendations * Provide recommendations for additional creative variations * Explain why you chose your strategy In addition, we’d like you to develop a simple 30-day organic content strategy (just the strategy not the content) that supports the paid campaign. This should include: * Weekly content themes * Reel ideas using existing footage * Post recommendations * Calls to action * Suggestions for additional content we should film Ideal Experience We’re looking for someone who has successfully marketed businesses such as: * Wellness centers * IV therapy clinics * Medical spas * Functional medicine * Hormone optimization * Health and fitness * Luxury service businesses Please include examples of Meta ads you’ve personally created and managed. To Apply Please answer the following: 1. Tell us about a Meta campaign you’re most proud of and the results. 2. Have you worked with wellness, healthcare, or luxury service brands? 3. What would you improve first if you were marketing a premium wellness clinic? 4. What metrics do you focus on when optimizing Meta ads? 5. Share links to your portfolio or ad examples. Potential for Ongoing Work If this project is successful, we’d like to establish an ongoing relationship for: * Meta ad management * Monthly content strategy * Creative direction * Campaign planning * Growth consulting We’re looking for a long-term marketing partner—not just someone to schedule posts.