Meta Ads Contractor for SaaS Product — Own Paid Conversions End-to-End

About us We're a B2B SaaS — a shared WhatsApp inbox + native CRM sync — rated #1 on the HubSpot, Pipedrive, and Zoho marketplaces. We have 2,500+ paid clients, a product-led motion (self-serve trial → paid), and we sell strongest into WhatsApp-native markets: LATAM, MENA, Iberia, Turkey, Brazil, and verticals like services, real estate, travel/hospitality, and IT. We're launching our first serious Meta ad program and we're hiring one operator to own it. The goal (this is the whole job) Generate paid customers via Meta ads. Not impressions. Not trial signups. Not MQLs. Paid, activated subscribers. You own the number — strategy, creative, targeting, optimization, and the full funnel from first impression to credit card on file. If trials don't convert to paid, that's your problem to fix — whether the lever is creative, audience, landing page, trial-to-paid sequencing, or coordination with our product team. We'll give you the access and context; you bring the accountability. What you'll own A PLG-specific Meta strategy aimed at self-serve buyers in our core markets (LATAM/MENA/Iberia/Turkey/Brazil), not enterprise demo-bookers. Ad creative that sells the product (the WhatsApp inbox + CRM sync, the marketplace ratings, real outcomes) — not "book a demo." Launch, manage, and continuously optimize campaigns across Facebook + Instagram, including audience testing, creative iteration, and budget allocation. Full-funnel tracking: impression → trial signup → CRM connection (activation) → paid conversion. Set up the pixels, events, and attribution properly if they aren't already. Coordinate landing-page and onboarding tweaks with our team when the data says that's what's blocking conversion. Weekly reporting on the metrics that matter: paid CAC, paid conversions, trial → paid rate, activation rate. Trial volume and CPL are diagnostic, not the scoreboard. You must have Proven experience running Meta campaigns for PLG B2B SaaS, with results measured in paid customers — not lead volume. A track record of optimizing for downstream metrics (trial → activation → paid), not just top-of-funnel. Comfort with pixel/CAPI setup, event mapping, and attribution debugging. Strong instinct for SaaS product creative — short-form video, carousels, native social ad copy — that drives self-serve signups. Ability to work in our core markets (LATAM/MENA/Iberia/Turkey/Brazil); multilingual creative experience is a plus. Nice to have Experience with WhatsApp Business / CRM-adjacent products. Have run paid programs against marketplaces or app-store-style discovery channels. Comfortable layering in retargeting from organic content and product-engaged users. Engagement Contract, part-time to start (~15–20 hrs/week), scaling with results. 30-day paid trial period: get pixels/attribution clean, ship the first round of creative and audiences, and show a defensible read on early CAC. If the trajectory is right, ongoing engagement with a meaningful budget. To apply, please answer: Walk me through one PLG B2B SaaS Meta program you owned: starting CAC, ending CAC, what you changed to move it, and the trial → paid rate you achieved. How do you decide when the problem is the ad vs. the landing page vs. the trial experience itself? What does your first 30 days on this account look like, given we're starting from scratch on Meta but have 2,500+ paid customers worth of data to learn from? Start your reply with the word "PAID" so we know you read this.