Meta Ads Creative Strategist & Designer for UK Ecommerce Brand

We’re a UK ecommerce lighting brand looking for a Meta Ads Creative Strategist / Designer to help us turn the content and assets we already have into high-performing Facebook and Instagram ads. We already have a large library of: Product photography Lifestyle photography Product videos Influencer and UGC content Customer photos and videos Reviews and testimonials Founder content Brand assets We are not looking for someone to manage our Meta Ads account. We need someone who understands performance creative and can take our existing assets and turn them into effective static and video Meta ads designed to generate clicks, conversions and profitable sales. What we need You would help us: Review our existing content and identify the strongest assets for Meta ads Create high-performing static image ads Create short-form video ads Develop strong hooks, headlines and ad concepts Turn one piece of content into multiple creative variations Add text overlays, headlines, captions and calls to action Create testimonial/review-led ads Create before-and-after and transformation ads Develop different creative angles rather than simply changing colours or layouts Suggest new concepts based on what's working Analyse creative performance and recommend what we should test next We want someone who can look at an existing lifestyle photograph, for example, and think: What headline would make this stop someone scrolling? Or take an existing customer video and turn it into several different Meta ad concepts. Creative angles we want to explore Our brand is increasingly focused around Effortless Atmosphere showing how small changes in lighting can completely transform how a home or garden feels. Some of the concepts we want to develop include: Turn the Big Lights Off Before and after transformations Small change, big impact Problem → solution No sockets / no wiring / easy installation Real customer homes Reviews and social proof Founder/expert recommendations Product benefits Seasonal atmosphere Cosy evenings Hosting and entertaining We don't want overly aggressive or generic direct-response advertising. Our brand sits within the home, interiors and lifestyle space, so the creative still needs to feel beautiful and aspirational while also being commercially effective. Ideal person We’d particularly like to hear from someone who: Has experience creating Meta ads for ecommerce/DTC brands Has a strong portfolio of both static and video ads Understands performance metrics such as CTR, CPA, ROAS and conversion rate Understands hooks, creative angles and scroll-stopping concepts Can create multiple genuinely different ads from the same source material Has strong graphic design and short-form video editing skills Understands the difference between attractive social content and performance creative Ideally has experience with homeware, interiors, beauty, fashion or lifestyle brands Experience creating organic Instagram content alone is not enough. We specifically want someone who understands paid-social creative and ecommerce performance. Initial Project We’d like to start with a paid trial. We will provide a selection of existing photographs, videos, UGC, customer reviews and brand assets. For the first project, we'd like approximately 8–10 Meta ad creatives, with a mixture of: Static ads Video ads Review/testimonial ads Different hooks and creative angles We don't want 10 minor variations of the same design. We'd like to test genuinely different reasons for customers to buy. If the work is strong and we work well together, this could become an ongoing monthly relationship, creating and testing new Meta ads regularly. When Applying Please send: 3–5 examples of Meta ads you've created for ecommerce brands Examples of both static and video performance ads Examples where you've created multiple ads from existing client assets A brief explanation of how you decide which hooks or creative angles to test Any experience with home, interiors or lifestyle ecommerce Your rate for an initial project of approximately 8–10 creatives Please start your application with “Meta Creative” so we know you've read the full brief.