Meta Ads Expert Needed to Audit and Optimize Local Lead Generation Funnel

I'm the owner of a growing Latin dance school in New York City. I've been running Meta ads for about a year. For many months, the campaigns produced mediocre results. Earlier this year, I made several changes: Reduced the geographic radius significantly. Created a lookalike audience based on previous purchasers. Adjusted the lead form questions. Continued with approximately the same ad spend. Immediately after those changes, performance improved dramatically. Over three consecutive months, we experienced strong growth and, for the first time, the ads more than paid for themselves. However, after reaching peak performance, results suddenly dropped and have remained below expectations. I'm looking for an experienced Meta Ads specialist who can: Audit my current campaigns. Review audience setup and lookalike audiences. Evaluate ad fatigue and frequency. Verify Pixel and conversion tracking. Review CRM integration (GoHighLevel). Analyze the lead funnel and identify bottlenecks. Recommend or implement improvements. This is primarily a diagnostic and optimization project rather than ongoing management, although an ongoing relationship could develop if we're a good fit. Ideal Experience Proven Meta Ads experience for local service businesses. Experience with lead generation campaigns. Familiarity with Meta Pixel and conversion tracking. Experience with GoHighLevel is a major plus. Ability to explain findings clearly rather than simply making changes without context. Please include: Examples of local lead generation campaigns you've worked on. Experience with GoHighLevel (if any). Your preferred approach for auditing underperforming campaigns. Whether you charge hourly or by project.