Meta Ads Expert Needed - Drive Enrollments for Online Course (Udemy)

I'm a Udemy instructor looking for an experienced Meta Ads specialist to set up and manage a Facebook and Instagram advertising campaign to drive enrollments for my online course. The course is in the "Salesforce development" niche, and I want to reach learners who are most likely to enroll. You'll handle the full campaign setup, targeting, creative coordination, and ongoing optimization. Scope of work 1. Set up and configure the Meta Ads Manager account, pixel/tracking, and conversion events 2. Define audience targeting (interests, lookalikes, retargeting) based on the course's ideal student 3. Build the campaign structure (campaigns, ad sets, ads) aligned to a conversion or traffic objective 4. Coordinate or advise on ad creatives (images/video) and write or refine ad copy 5. Launch, monitor, and optimize for cost-per-click and cost-per-enrollment 6. Provide clear weekly performance reporting with recommendations Requirements 1. Proven experience running Meta (Facebook) ad campaigns, ideally for online courses, e-learning, or digital products 2. Strong understanding of audience targeting, A/B testing, and budget optimization 3. Familiarity with conversion tracking and the limitations of promoting Udemy links (e.g. tracking external traffic, Udemy's redirect behavior) 4. Ability to work within a defined budget and report results transparently Nice to have 1. Experience promoting Udemy or similar marketplace courses specifically 2. Basic graphic/video editing for ad creative Budget & details 1. Ad spend budget: [e.g. $100/month] (separate from your fee) 2. Engagement: one-time setup 3. Please share 2–3 examples of course or digital-product campaigns you've run, with results (CPC, ROAS, or enrollments where possible)