Meta Ads Expert Needed: Sell Home in Belen, NM (Fast Sale @ Asking Price)

Job Description: I am looking for a high-level Facebook & Instagram Ads Specialist with a proven track record in real estate lead generation to manage a campaign selling a single-family home in Belen, New Mexico. The Goal: Generate qualified buyer leads immediately to secure a sale fast and at full asking price. The Market: Local Belen buyers, relocating families (Albuquerque/Southwest), and investors. This is not a brand awareness campaign. I need a specialist who understands how to drive high-intent leads, qualify them, and get them into the home for showings. Scope of Work: Strategy & Setup: Build a targeted Meta Ads campaign from scratch, including pixel verification and conversion event setup. Audience Targeting: Implement precise geo-targeting (Belen + surrounding areas) and interest-based targeting (e.g., "relocating to New Mexico," "first-time home buyers," "luxury home investors"). Creative & Copy: Advise on or create high-converting ad creatives (images/video) and copy that highlights the home’s unique value proposition. Lead Generation: Set up Instant Forms or Landing Page funnels to capture name, contact info, and pre-qualification details (budget, timeline). Optimization: Daily monitoring to lower Cost Per Lead (CPL) while increasing lead quality. A/B testing of audiences and creatives. Reporting: Weekly reports on spend, CPL, total leads, and showing appointments booked. Required Expertise Real Estate Niche: Must have verifiable case studies of selling homes or generating buyer leads via Meta Ads. Local Targeting: Experience with geo-fencing and targeting specific zip codes or radius areas. Data-Driven: Deep understanding of metrics like CTR, CPC, and specifically Cost Per Qualified Lead. Communication: Ability to explain strategy clearly and provide prompt updates. Bonus: Familiarity with the New Mexico real estate market or experience with relocation buyers. Budget & Payment Structure: Ad Spend: I will provide the ad budget directly to Facebook (estimated $600–$900/month). Freelancer Fee: Please propose your fee Performance Bonus: Open to discussing a bonus structure for a successful sale within 30 days. Note: How to Apply (Please Read Carefully) To ensure you are the right fit, your proposal must include: Case Studies: Screenshots or links to past real estate ad campaigns you have managed (showing results like leads generated or CPL). Strategy Brief: A 2-3 sentence outline of how you would target buyers for a home in Belen, NM specifically. Timeline: How quickly can you have the campaign live after hiring? Fee Structure: Your clear pricing for setup and monthly management. PLEASE NOTE! Proposals without real estate examples will be ignored.