Meta Ads Expert Needed for Shopify Tea Brand – D2C Ecommerce Sales Campaigns

We are looking for an experienced Meta Ads freelancer to run performance-focused Facebook and Instagram ads for our Shopify-based tea brand, Talerock. Our products include Chamomile Tea, Premium Family CTC Tea, Matcha Tea, Green Tea and Black Tea. We are currently focusing on direct-to-consumer sales through landing pages and Shopify checkout. We need someone who can help us create, launch, manage and optimise Meta Ads campaigns to generate purchases, not just traffic or engagement. Main Responsibilities: Audit our Meta Business Manager, Pixel, events and Shopify tracking setup. Check whether purchase, add-to-cart, initiate checkout and view content events are firing properly. Set up Meta Ads campaigns for ecommerce sales. Create campaign structure for cold audience, retargeting and product-focused campaigns. Suggest and test audiences for India-based buyers. Write ad copy and suggest creative angles for tea products. Test multiple creatives, hooks and offers. Optimise campaigns based on CTR, CPC, add-to-cart, checkout initiated, purchase and ROAS. Provide clear weekly reports with actions taken and next steps. Coordinate with our team for landing page improvements and product offer testing. Current Products to Promote: Talerock Chamomile Tea – caffeine-free bedtime tea, loose chamomile flowers, 50g and 100g packs. Talerock Premium Family CTC Tea – strong Indian milk tea, Valparai origin, 250g, 500g and 750g packs. Experience Required: Proven experience running Meta Ads for Shopify ecommerce brands. Experience with D2C products, food, tea, wellness, FMCG or low-ticket ecommerce products is preferred. Strong knowledge of Meta Pixel, Conversions API, events and campaign optimisation. Ability to work with product landing pages and improve conversion strategy. Must understand purchase-focused campaigns, not only traffic or engagement campaigns. Ability to suggest creative testing ideas for reels, static ads, carousel ads and retargeting ads. Initial Trial Scope: We would like to start with a 7–14 day paid trial. During the trial, you should: Audit tracking and campaign setup. Create campaign structure. Launch initial Meta Ads campaigns. Test at least 3–5 ad creatives or ad angles. Monitor campaign performance daily. Submit a clear report with results and improvement suggestions. Expected Reporting: Please report the following clearly: Amount spent Reach and impressions CTR CPC Add to cart Initiate checkout Purchases Cost per purchase ROAS Best-performing ads Poor-performing ads Next optimisation plan Important: We are not looking for vanity metrics such as likes, comments or page followers. Our goal is ecommerce sales and measurable performance. To Apply, Please Answer: Have you managed Meta Ads for Shopify ecommerce brands before? Please share examples. Have you worked with food, tea, wellness or FMCG products? How will you structure the first 14 days of campaign testing? What daily ad budget would you recommend for testing a tea product in India? How do you track and optimise ecommerce purchase campaigns? Can you help with ad copy and creative testing ideas? Please share screenshots or case studies of past campaign results, if available. Budget: We want to start with a paid trial first. Based on performance, this can become a monthly ongoing assignment. Please mention your price for: Initial 7–14 day audit and campaign setup trial Monthly Meta Ads management.