Meta Ads & Google Ads Paid Advertising Specialist for a Growing Real Estate

We are looking for an experienced Meta Ads & Google Ads Paid Advertising Specialist to help scale our growing real estate brand through high-performing paid advertising campaigns. You will be responsible for planning, launching, optimizing, and scaling campaigns across Meta (Facebook & Instagram) and Google Ads to drive sales, maximize return on ad spend (ROAS), and grow our online presence. Key Responsibilities Create, manage, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns. Develop strategies to increase online sales while maintaining profitable ROAS. Build and manage Search, Shopping, Performance Max, Display, Remarketing, and Meta conversion campaigns. Conduct audience research, keyword research, and competitor analysis. Monitor campaign performance and optimize budgets, bidding strategies, creatives, and targeting. Set up and maintain accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API. Perform A/B testing on ad creatives, copy, audiences, and landing pages. Collaborate with the creative team to develop high-converting image and video ads. Requirements Proven experience managing Meta Ads and Google Ads for eCommerce brands. Experience advertising fashion, jewelry, beauty, or luxury products is preferred. Strong understanding of ROAS, CPA, CTR, CPC, and conversion optimization.