Meta Ads Manager + Creative Producer for New Urgent Care Clinic

TL;DR: - One contractor to own Meta end to end: produce the creative AND run the campaigns - New physician-owned urgent care opening this September in a small two-town market - Awareness first; booking-focused campaigns added later with compliant tracking - You make design-based ads from our brand kit, use our photography, and direct our staff's phone footage remotely - Funny, locally aware copy is a core requirement - Modest ad budgets ($700 launch blitz, then $300-600/month); fixed launch fee + monthly retainer (propose your rates) ---- We're opening an independent, physician-owned urgent care clinic in a college town in eastern Washington this September, and we need one person who can own our paid Meta presence end to end: produce the creative and run the campaigns. We'll start with awareness, then ad lead gen over time. We're new. Job one is making sure two small college towns know we exist before they need us: reach campaigns, tight geography, good creative. We're a healthcare business with a strict privacy setup, so the launch runs with no pixel and no retargeting. After launch we'll add PHI-compliant server-side conversion tracking and layer in booking-focused campaigns on top of the awareness base. WHAT YOU'LL DO: - Build and manage our campaigns in Meta Business Manager: a 2-week pre-opening awareness blitz (built in advance and launched on our go signal, since the opening date might shift), then an always-on awareness campaign, 3 to 4 short seasonal flights a year (sports physicals, flu season, semester start), and eventually a booking-focused layer once compliant tracking is in place. - Produce the creative: - Text and design-based ads from our brand kit (logo, typography, colors), including simple animation. No stock photos. Launch creative is countdown material ("Coming Sept ##"). - Work with professional photography we'll provide (a shoot is scheduled before opening: headshots and location shots). - Direct our local staff to capture phone video and snapshots. You write the shot list ("film Dr. M explaining when to get a flu shot, vertical, 30 seconds"), they shoot, you edit. - Write copy that is plain, warm, and genuinely funny, with humor built on local references. We feed you the local material (places, institutions, seasonal rhythms) and fact-check it; you bring the comic timing. The audience is the whole community, not just students. - An occupational medicine layer (B2B, aimed at employers) runs with normal tracking and targeting tools; the strict privacy rules apply to patient-facing campaigns. - Report monthly: reach, frequency, CPM, and what you'd change. BUDGETS: Ad spend is ours and separate from your fee. Roughly $700 for the launch blitz, then $300 to $600/month ongoing plus seasonal bumps. Small market, small budgets, done well. We'll assess and either grow or shrink over time based on results and impact. YOU: Experienced with Meta reach/awareness campaigns for local businesses, strong design fundamentals, comfortable directing non-professionals to capture usable footage remotely, and able to write funny, warm copy that doesn't sound like hospital marketing. Humor is a real requirement here, not a nice-to-have. STRUCTURE: Fixed-price launch engagement (creative system + 2-week pre-opening blitz), then a monthly retainer. Tell us your rate for each in your proposal. In your application, include the word "Palouse" so we know you read this, and link or attach one example of humorous creative you've made for a local business. A full project brief goes to candidates we interview.